What's the trick to maintaining a long-term customer?

frank fratto

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Jan 27, 2018
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390
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frank fratto
Oh I get it…

I’m simply yelling into your echo chamber


Postcards have a few % points higher success rate than bulk mail cards to a mailing list


It can fill a vacant schedule , but commercial routes will assist far more accurately and consistently with less labor and expense of sending cards


If you’re good and have been around 10 years or more , you’ll find that your base does the advertising for you





Your results may vary



How about you post a few examples of these cards that you are sending and getting results that warrant the effort?
That would be a big FAT NO!

Make up your own LOL
 

FredBoyle

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Nov 20, 2025
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Fred Boyle
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I knew you wouldn’t …


I’m expected to assist, but you’re Just another Internet genius spouting nonsense



No one in your community is looking to rip off your amazing card
 
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frank fratto

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Jan 27, 2018
Messages
390
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frank fratto
I knew you wouldn’t …


I’m expected to assist, but you’re Just another Internet genius spouting nonsense



No one in your community is looking to rip off your amazing card


It continue with your Caesaresque / Seltzer bloviation




Poser
No, I probably was going to, but not for you!

Because you're about the most negative person on this thread.

And I'm sure you'd find something WRONG with it?
 
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frank fratto

Member
Joined
Jan 27, 2018
Messages
390
Name
frank fratto
Oh I get it…

I’m simply yelling into your echo chamber


Postcards have a few % points higher success rate than bulk mail cards to a mailing list


It can fill a vacant schedule , but commercial routes will assist far more accurately and consistently with less labor and expense of sending cards


If you’re good and have been around 10 years or more , you’ll find that your base does the advertising for you





Your results may vary



How about you post a few examples of these cards that you are sending and getting results that warrant the effort?
If you've been around for 10 years, postcards are designed for your BASE

to help Recommend and advertise by word of mouth for you....

Thanks for making my Point!!!!-------[ It's called a Reminder. Keep your face in front of your customers at all times ]



THE POWER OF THE POSTCARD!!!
 

frank fratto

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Jan 27, 2018
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390
Name
frank fratto
Learned Anything? Yes


But given the vast nature of information, I know relatively little

But I’m fairly certain there is more to running a 36 year long company that has brought in over $25 million in sales over its existence that a 6 x 9 inch piece of paper isn’t the holy grail

You ain’t gonna get many followers if you’re a one trick pony
One more for you Fred?

When I was in Utah I would send postcards to a lot of my competitors. {THEY WERE REALLY GOOD MEN!!!}

A lot of them would recommend me when they couldn't do a job!!!


THE POWER OF THE POSTCARD!!!
 

FredBoyle

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Nov 20, 2025
Messages
58
Name
Fred Boyle
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Cleaning Professional
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38
My goodness Frank…


Based on your replies, I’m certain that I am more inside your head than you are in Your customers
 
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Luky

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Jan 19, 2023
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Mario
It’s not whether nor not I would’ve scheduled them. It’s more WHEN they would’ve been scheduled.
Those jobs have been scheduled more often since they’re reminded.
My customers are constantly thanking me for sending them a reminder.

I regret not starting this program 10years earlier than 2017

All I can tell you is give it a 6 month trial and see for yourself.
Screenshot_20260108_220104_Calendar.jpg
I trust your judgment and experience. People have tendency to doubt others.
Myself, I'm more of the door hangers guy.
I like to keep my customers close to my heart as pictured.
 
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frank fratto

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Jan 27, 2018
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390
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frank fratto
Last month, 50 % of the jobs came from returning customers. My overall retention rate is 20%. Can I do better? For sure. I'm widely open to suggestions.
Luky,
I find the customer who uses you once a year will use you twice a year maybe three times a year.

The Big bonus is they will recommend you a whole lot more throughout the year to their friends and family.

{ I KNOW A GUY }
 
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