What's the trick to maintaining a long-term customer?

[frank fratto]

Oh I get it…

I’m simply yelling into your echo chamber


Postcards have a few % points higher success rate than bulk mail cards to a mailing list


It can fill a vacant schedule , but commercial routes will assist far more accurately and consistently with less labor and expense of sending cards


If you’re good and have been around 10 years or more , you’ll find that your base does the advertising for you





Your results may vary



How about you post a few examples of these cards that you are sending and getting results that warrant the effort?

That would be a big FAT NO!

Make up your own LOL

 

[FredBoyle]

I knew you wouldn’t …


I’m expected to assist, but you’re Just another Internet genius spouting nonsense



No one in your community is looking to rip off your amazing card

 

[frank fratto]

I knew you wouldn’t …


I’m expected to assist, but you’re Just another Internet genius spouting nonsense



No one in your community is looking to rip off your amazing card


It continue with your Caesaresque / Seltzer bloviation




Poser

No, I probably was going to, but not for you!

Because you're about the most negative person on this thread.

And I'm sure you'd find something WRONG with it?

 

[frank fratto]

Oh I get it…

I’m simply yelling into your echo chamber


Postcards have a few % points higher success rate than bulk mail cards to a mailing list


It can fill a vacant schedule , but commercial routes will assist far more accurately and consistently with less labor and expense of sending cards


If you’re good and have been around 10 years or more , you’ll find that your base does the advertising for you





Your results may vary



How about you post a few examples of these cards that you are sending and getting results that warrant the effort?

If you've been around for 10 years, postcards are designed for your BASE

to help Recommend and advertise by word of mouth for you....

Thanks for making my Point!!!!-------[ It's called a Reminder. Keep your face in front of your customers at all times ]



THE POWER OF THE POSTCARD!!!

 

[hogjowl]

Fred is a fellow jerk, but he’s not a fraud.

 

[Mikey P]

I'd like to see your card

 

[frank fratto]

I'd like to see your card

Sorry,
Mike can't show it.
Fred might peek? lol

 

[frank fratto]

I'd like to see your card

Mike,
It really has nothing to do with the content on the postcard? [for the most part?]

It's just getting your face in front of your clients as often

as you can afford to do it! { More postcards more jobs! }


THE POWER OF THE POSTCARD!!!

 

[frank fratto]

Learned Anything? Yes


But given the vast nature of information, I know relatively little

But I’m fairly certain there is more to running a 36 year long company that has brought in over $25 million in sales over its existence that a 6 x 9 inch piece of paper isn’t the holy grail

You ain’t gonna get many followers if you’re a one trick pony

One more for you Fred?

When I was in Utah I would send postcards to a lot of my competitors. {THEY WERE REALLY GOOD MEN!!!}

A lot of them would recommend me when they couldn't do a job!!!


THE POWER OF THE POSTCARD!!!

 

[FredBoyle]

My goodness Frank…


Based on your replies, I’m certain that I am more inside your head than you are in Your customers

 

[FredBoyle]

Fred is a fellow jerk, but he’s not a fraud.

The dude is the spawn of Caesar and Seltzer


I can spot a poser almost as good as the next 5X stock

 

[frank fratto]

My goodness Frank…


Based on your replies, I’m certain that I am more inside your head than you are in Your customers

Inside my head?
What are you talking about?
this is called a conversation.

 

[Luky]

Can we help some of the newbies.
To maintain their new customers?

Last month, 50 % of the jobs came from returning customers. My overall retention rate is 20%. Can I do better? For sure. I'm widely open to suggestions.

 

[Luky]

It’s not whether nor not I would’ve scheduled them. It’s more WHEN they would’ve been scheduled.
Those jobs have been scheduled more often since they’re reminded.
My customers are constantly thanking me for sending them a reminder.

I regret not starting this program 10years earlier than 2017

All I can tell you is give it a 6 month trial and see for yourself.

I trust your judgment and experience. People have tendency to doubt others.
Myself, I'm more of the door hangers guy.
I like to keep my customers close to my heart as pictured.

 

[frank fratto]

Last month, 50 % of the jobs came from returning customers. My overall retention rate is 20%. Can I do better? For sure. I'm widely open to suggestions.

Luky,
I find the customer who uses you once a year will use you twice a year maybe three times a year.

The Big bonus is they will recommend you a whole lot more throughout the year to their friends and family.

{ I KNOW A GUY }

 

[frank fratto]

I must say, I sure Love $tanley $teamers latest commercial ads!!!

It goes really well with my postcard marketing!!!

THANK YOU SS

POWER OF THE POSTCARD!!!

 

[Papa John]

Change came for me after reading "Rich Dad Poor Dad"- the bottomline was-- if you work for money, you will never be rich.

SO I changed my focus from making money into make every customer a cheerleader for my business.

I would spend extra time or do what ever possible to make the customer into a cheerleader or unpaid salesman for my business.
I brought service and inactions to a level were I became a "family member" or That Guy, when my clients were asked, "I need my carpet cleaned, do you know anyone" and My clients would respond -- "I KNOW a GUY"- with Confidence!

Hone your skills and perform at a higher level. I never want to hear, another person did better than me.
When cleaning I think--EVERY DROP of water left behind might leave a morsel of dirt behind- and that is Too much.
My Motto: "The Quality of One's work, IS a representation of the person performing it."-- I will represent myself at the highest level.

And Post card Reminders and thank you cards are very important!