Good content gets read. Lame content gets ditched. |
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Welcome to Part 2 of our mini-series on developing a strategic email empire - the crash course in amped email content. Last time we convinced you that email marketing is a seriously powerful tool. In Part 2 weāre making sure your emails get read, not trashed. Content is the name, adding value is the game. Letās dig in. |
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| First, get familiar with these two basic email marketing rules.
Rule #1: People really donāt enjoy sales pitches.
Constantly trying to sell, sell, sell is going to land your emails in the trash. Getting a weekly sales pitch can be equated to getting a weekly root canal. Aināt nobody buying that. Your brand and your name will become associated with selling, and become devalued in the mind of your client.
Rule #2: People love free, value-added content.
Thatās right, people love free stuff. No surprise there. But Nate... I canāt give away free stuff all the time. Yes. Yes, you can. Free stuff isnāt just products or services - itās information. People love information, knowledge, and learning. And you, my friend, are the expert in your field. That means you have a LOT of value-added content you can share with your peeps who love to know all the things. Sharing information makes you a valuable expert in your field - the expert your audience will turn to when they need help, and the expert your audience will refer when a friend needs help. | |
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Speaking of free stuff...
Weāve got some for you. Check out our Top 10 Content Prompts to jumpstart your email campaign. |
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1) We're Hiring. Share about job openings at your company. Everyone knows someone looking for a job - this gets your emails forwarded into more inboxes, shared on social media, etc. Itās a great conversation starter. |
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2) New Product or Service. Share new things youāre doing, and WHY youāre doing them. Don't just yap about being a leader within your industry - demonstrate with proof and let the audience draw their own conclusion that you're top notch. |
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3) Case Studies & Reviews. Analyze market trends, review products, share your results - this is your knowledge drop. |
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4) Discuss Big Changes. Inform clients of industry best practices, new tech, and what it means for them and their interaction with your company. |
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5) Team Spotlight. Build brand confidence when you showcase your trusted team of experts and their sweet skill sets. |
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6) Client Proof. Share real reviews, before + after shots, and real customer testimonials (with permission, of course). |
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7) Behind the Scenes. Humor your audience with company happenings, the office cat, and team deets. Show the real people behind the business. |
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8) FAQs. Customer questions fuel highly relatable email banter - if they are asking, they want to know more. And their friends are probably asking, too! |
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9) Seasonal + Holiday Prep. Tips & tricks to prep for season changes and upcoming holidays. |
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10) Avoid This. Provide mentorship on avoiding costly mistakes or bad product purchases. (But please, donāt gossip.) |
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So, there you go. No excuses now! I'm dropping a link to MailerLite below - it's a FREE email marketing tool. Good stuff. |
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Alright, weāve wrapped up Part 2! Give yourself a pat on the back - you made an excellent decision jumping into the exclusive MrBrott.com community. Thereās more strategic brilliance coming your way soon. Hereās a sneak peek at Part 3 of our mini-series... |
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| Coming up next...
The Secret Sauce Email Template You NEED!
Catās out of the bag - this easy email template is almost too good to be true. Go ahead, try it out. | |
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Thanks for being part of the MrBrott crowd. | Nate Brott | |
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320 NE 94TH AVENUE | VANCOUVER, WA 98664 USA
| | You received this email because you signed up to be part of the exclusive MrBrott crowd. Wise choice, my friend. | | |
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