If it's the right picture.
The picture should stand on it's own to deliver the message.
I humbly could not disagree more when we are talking building your brand.
A picture is not enough.
I can not think of one national brand that uses a picture alone to define their brand.
Yesterday, I saw 2 red trucks with the Coca Cola logo only on the sides and back. Those two trucks stuck out in traffic. No picture
I saw 4 UPS trucks turning the corner just brown vans with a small logo. No picture
I saw 2 Enterpirse rental vans. White vans and just a small Logo.
I saw 5 yellow vans with just a logo. Stanley Steemer
Gentelmen Can I humbly ask a question.
Why are all these large companies not changing their fleets to busy wraps with picture backgrounds? Oh and dont forget 50 or more words imprinted all over the van in 1 inch lettering.
Because the human mind can not focus on so many things. Advertising is about imprinting an concept, image ( your logo) or statement in your mind over and over.
If you buy media the number one thing they sell you on is impressions. How many impressions do you get?
We are all small operators on this board even the largest of us in comparison to national brands. We can not aford to let our impressions from people seeing our trucks, our ads, our materials be confusing and inconsistant.
Good or bad pick a simple design and stay with it for a long long time.
I think we would all agree. Stanley and Chem Dry are not the best logos or designs but the long term consistancy they have had has placed them at #1 and #2 in most everyones market. There are only 2 people on this board that I know of the might be beating or rivaling them.