Would you run this ad?

[steve_64]

I found this to be a very negative ad. Its why people are afraid of carpet.

The Top 10 Reasons How Dirty Carpets Affect Your Health

In this article, A OK Chem-Dry in Algonquin Illinois will share the 10 facts about dirty carpets that you should know about.

www.aokcarpetcleaning.com

 

[Jim Pemberton]

While some of the information is factual, it really builds the case for getting rid of carpet, not cleaning it.

I can see the wife now:

"I've been telling you I wanted to redecorate and get rid of this carpet. Read this information: That stuff is full of disease!"

 

[Mikey P]

Fidiots..


Just as Jim said.


Are these bonnet Chem Driers or RX20'rs?

 

[steve_64]

I don't know it just popped up in my news feed. Thought I'd read it for the hek of it and. Was surprised at how negative it was.

It wouldn't inspire me to call them. More like Jim said it makes carpet sound horrible and should be ripped out not cleaned.

 

[Mikey P]

Probably came from the brilliant minds at Corporate

 

[Cleanworks]

Ridiculous.

 

[FredC]

The ad? Yes.
That and similar ads 'like "before you x", "# things you should know before" and "don't do x until you read this" generally have much higher ctr

 

[Wayne Miller]

Kinda strange. It doesn't push the benefits of cleaning as much as it calls your carpet a trash can.

 

[Hack Attack]

screen shot taken off one of my local competitors..

 

[Wand Slinger]

I viewed the ad as negative to customer perception of carpeted floor coverings.

One thing I sometimes challenge people to think about is the air quality in their home. For years, people with allergies were told to RIP IT OUT!
I tell people about the study by the Indoor Air Quality Institute that says that a home with carpet has better air quality than a home with hard surface flooring.
Call the pros to help your nose, lol.

 

[Hack Attack]

yeah I try not to use scare tactics but say for the life of the carpet and indoor air quality it needs to serviced properly... and there eyes glaze over

 

[Dolly Llama]

it's ignorant marketing
always has been

..LT.A.