Mikey P
Administrator
Who Is Mining The Miners?
Beware The “GURU’S” !! They have discovered it is far more profitable to sell marketing packages to cleaning professionals than it is to function as cleaning professionals themselves!
In the last few years, I have noticed a marked increase in industry “Guru’s” who hold themselves out as experts in virtually everything, but most especially in marketing!
As I make this statement, it is not a reflection on the quality or validity of all of these “guru’s”, but rather an indictment of the cleaning professionals who refuse to do the basic things that they should be doing as cleaning professionals.
So, in effect you are the miner who is prospecting for the cleaning “gold”, and the “guru’s” are mining you because you don’t choose to use the inexpensive tools available to you!
I must caution you that not all of these “guru’s” supply a good product, and even the good products don’t work on their own. No one can package resolve and commitment, the key ingredients to successful marketing.
Lee Pemberton, from 6/6/08 "Clean Tip"
Beware The “GURU’S” !! They have discovered it is far more profitable to sell marketing packages to cleaning professionals than it is to function as cleaning professionals themselves!
In the last few years, I have noticed a marked increase in industry “Guru’s” who hold themselves out as experts in virtually everything, but most especially in marketing!
As I make this statement, it is not a reflection on the quality or validity of all of these “guru’s”, but rather an indictment of the cleaning professionals who refuse to do the basic things that they should be doing as cleaning professionals.
So, in effect you are the miner who is prospecting for the cleaning “gold”, and the “guru’s” are mining you because you don’t choose to use the inexpensive tools available to you!
I must caution you that not all of these “guru’s” supply a good product, and even the good products don’t work on their own. No one can package resolve and commitment, the key ingredients to successful marketing.
Lee Pemberton, from 6/6/08 "Clean Tip"