Who has your 2016 marketing plan ready?

[TomKing]

Just finished my 2016 plan for our rug gallery.
Came in just at $70,000
Mix of news paper, magazine, radio, and direct mail.

Have to finish Sani-brights next week?

What are you doing?

 

[Mark Saiger]

Just finished my 2016 plan for our rug gallery.
Came in just at $70,000
Mix of news paper, magazine, radio, and direct mail.

Have to finish Sani-brights next week?

What are you doing?

Getting my fingers slapped when I go over what my wife says I can spend....LOL...

And no....I am behind currently....

Thanks for rubbing it in!

 

[TomKing]

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Getting my fingers slapped when I go over what my wife says I can spend....LOL...

And no....I am behind currently....

Thanks for rubbing it in!

So you guys like it rough. LOL

I still have carpet cleaning to go. That is much more complex ad words social media, mailings, email. Lots of on going work.

Don't feel bad we have 6 -7 weeks.

Lets do an open mic marketing session on a wednesday. Thoughts?

 

[Desk Jockey]

Been working on it all week.

I'm sorry I missed your call, been in meetings.


It's been the Spanish Inquisition around here lately.

 

[hogjowl]

I've never planned anything in 28 years. Not a year out, I mean. I did get my website and logo updated this year. I also got somebody doing my SEO. That was a goal. I also spent a bit of money playing with FB ads. Of course, my monthly SM cards are in "the plan". But, other than that, I'm not sure what effective options are available?

I think, if I were going to try to plan anything else it might be a referral system of some sort.

EDDM and other price point venues seem so counter productive.

 

[TomKing]

I've never planned anything in 28 years. Not a year out, I mean. I did get my website and logo updated this year. I also got somebody doing my SEO. That was a goal. I also spent a bit of money playing with FB ads. Of course, my monthly SM cards are in "the plan". But, other than that, I'm not sure what effective options are available?

I think, if I were going to try to plan anything else it might be a referral system of some sort.

EDDM and other price point venues seem so counter productive.

Your ahead of 90% of other companies. In a smaller market radio might be a real option for a small investment.

 

[Desk Jockey]

Marty I think you do quite a bit. You are planning, you just don't put it down on paper.

You should do that with your son so he knows what is going on marketing wise too.

 

[hogjowl]

Please don't hijack another thread.

Discuss options.

 

[hogjowl]

Ok, Tom. I'll look into radio. But, is there a way to work it without doing price point?

 

[Desk Jockey]

I can email you one butt you must first apologize for being a dikhed. Aww it's not your fault. PM you email address and I'll send it to you Friday. I have go and do payroll.

 

[TomKing]

Richard has more experience. They sell by the spot and usally you buy drive time or where they just insert you in from say 7am to 11pm. you can buy a set plan for the week and often get free spots on the weekend.

Get something in writing dont tell them what your want to spend ask what they would suggest.

 

[hogjowl]

My question is, do you think radio can be successful without price point advertising?

 

[TomKing]

My question is, do you think radio can be successful without price point advertising?

Yes highlight your basic carpet cleaning and then your higher margin services. Stone, Wood etc

 

[jwfoulk12]

This is the first year in the last 5 that I haven't done radio. Now Im a small guy in a small market but I can't say that Ive seen a lot of results from radio. Definitely not enough to cover the $400 bill each month. The only way that I think radio will work is if you have a definite call to action and a time limit on it so they are motivated to call right then.

 

[Lee Stockwell]

Getting two vans painted green and lettered in 2016.

In comparison, most of the other marketing is wasted.

 

[TomKing]

Getting two vans painted green and lettered in 2016.

In comparison, most of the other marketing is wasted.

That interesting in our market with 3-5 trucks out every day. Less than 1% of our new customers come to us from seeing our vans.

I find it tough to get my head around that thought in the age of smart phones that a truck could beat the phone search for new customer aquisition.

 

[Lee Stockwell]

Your vans are nearly invisible.

 

[hogjowl]

My take on this is you can't afford NOT to spend the $ lettering and logoing your vans, but you also can't afford to allow yourself to believe they're motivational tools. They're not. They're maintenance tools.

 

[Lee Stockwell]

 

[Lee Stockwell]

This one will be retired soon, working on the next one, hopefully ready in a few weeks

 

[hogjowl]

I'm liking that piss green you've got going there.

 

[Lee Stockwell]

You'll never have to remember where you parked at Walmart.

 

[Art Kelley]

Sometimes I think I should do something marketing wise. At least get a website. But I stay booked out 3-4 weeks at a time and turn away more jobs than I like to think about. I was heading to a job in Detroit today and stopped to look at a branch of the Rouge River running through the city which I don't get to see too often. My van is pleasant enough looking but very anonymous.

 

[hogjowl]

Back when I was running solo, I only lettered my van because there's a city ordinance forcing me to. So I see why you don't. Heck, it's nice to cut people off in traffic anonymously.
Now that my son is with me and I need to ramp up for his future, things are totally different.

 

[Mikey P]

Just get Blake some golf shirts and leather dress shoes, he'll be fine.

 

[hogjowl]

Let

Just get Blake some golf shirts and leather dress shoes, he'll be fine.

Let Jimmy buy them. I have my own son to worry with.

 

[Chris A]

I'd love to hear some of your plans for sani bright if you're willing to share!

 

[Chris A]

We have updated all our marketing material from black and white postcards ( that worked well for a long time), to full color professionally designed cards. We are also mailing to our entire database monthly vs every 3 months. After 2 months the results are pretty impressive! Some minor tweaks to the website and a new small rug specific website and we're good for 2016

 

[Russ T.]

We spent almost nothing in marketing in the second half of 2015. I spent much of the year booked out a week or more.

Before I get jiggy with the marketing, I'd have to hire.

I think I'm becoming Art Kelly.

 

[Desk Jockey]

Russ you know you're there when you walk around shirtless in public.