Radio Advertising

[XTREME1]

I placed a radio ad with a small local station a couple weeks ago and it started running 4/26 it cost me $1200 for my run and I spaced out the days and it wound up being like 6 weeks 3 ads a day for 3 days a week I did an on-air interview to start and I have been getting calls left and right. I have booked 9 jobs from the ads and got 2 while on air. I will wait til the end of the run to give a whole synopsis. Atleast check it out in your area. The first 5 calls paid for the run and I have 4.5 weeks to go

Go to my unfinished plagiarized website and tell me what you think of the commercial

 

[Charlie Lyman]

I did a radio ad and lost my A$$. I'm glad it has worked for you. I got nothing but calls from people out in the sticks that had serious budget problems.

 

[danpauselius]

It will totally depend on the station. Good demographics and reasonable prices are like Superman and Clark Kent, you never see them in the same place at the same time.

We did some radio advertising. Ran about $1000 a week, and we did it for 13 weeks. It was a losing proposition. Did another for $150 a week, didn't get one call. The last one was for 10 weeks.

Glad to hear it's working out for you, just wish I could find one here.

 

[Derek]

so many variables along with station selection. what you say is important.

thanx for the idea Greg, my mum always said i had a face for radio.

--- Derek.

 

[XTREME1]

My website isn't finished yet but if you go to it the radio ad is on it.

 

[danpauselius]

I'm flattered.


Saw a familiar line on your website. But if it makes you millions, I will want royalties, LOL.

"If you own a wool carpet, you may have already been the victim of some poor guy who just didn't know how to do the job right".

 

[XTREME1]

You should see some of the stuff I plagiarized from you Dan.What did you think of the radio ad

 

[danpauselius]

Don't worry, I ain't CD or PCS. Glad you could put some of my words to good work for you.

I like the ad. Reminds me alot of something I might put together. In fact, I like your ad so much, I'm gonna hire you to clean my carpets.

My dumbass dog ate one of my sons #2 diapers the other day. Well, yesterday he returned the item along with some of his food right in the corner of my stairway. 20 cents a sq. ft. hmmmmmmm? the spot is only about 4 inches around ... how many sq. ft. is that? Am I beginning to sound like a real customer yet? LMAO

 

[XTREME1]

I have a great stain kit a waterclaw, truckmount with added heat and a rotovac I will get anything out

 

[danpauselius]

Greg, I've been secretly jealous of you for a while now.

I can't find a used black cube van. I think you bought the last one on the planet.

 

[XTREME1]

I have to get an updated picture I updated some of the writing and polished it up. Carpeted the inside got my MSDS folders with the mounts on the inside hung all extra items and still have plenty of room. I also took the porty out once I worked the kinks out of the TM and learned how it reacts to different situations.. I still think I got a good deal on it, I am happy that is all that matters and it brought me into prime time

 

[danpauselius]

I wish Ryder would switch to black trucks, finding one might be a bit easier then.

 

[XTREME1]

what do you think of the ad people

 

[Greg Loe]

you can get every bit of dirt out? Every bit? Just picking on ya.

I've never heard anything but bad results for radio ads from small o/os

Glad it's going good for you.

 

[Kevin B]

Smaller companies, generally under 3-4 trucks will not be able to re coupe the money necessary to launch a successful radio campaign. Most of the time, because they expect immediate results....and just won't get them soon enough before they pull the plug.

O/O need response advertising, radio is branding. When your an O/O, you want something that brings a customer to book....not just kick your tires.

This is what my experience tells me anyway.

 

[floorguy]

hey i like that....


also can i plagiarize some of your stuff, for a flyer or 2???

 

[XTREME1]

absolutely take anything you want...
the ad is already paid for from responses to the commercial and hopefully I get referald from them.

 

[XTREME1]

I wanted to give a quick update on my radio ads on a local station www.959watd.com WATD in Marshfield. I am getting swamped with business from this. The only problem was the upfront cost of $1200 but the run is going on until the end of may. I get atleast 2 to 3 calls each day it runs and it runs 3 days a week. When it is all done I will re up with one spot every Tues, Thurs and Friday just before lunch that will be $120 a week and I will do a different ad each month. Some customers tell me they saw other ads of mine, but the radio made them realize I was a legit company not just some guy with stamps.

 

[Glynn]

Kevin Bunce said it as it is above.

 

[XTREME1]

It has more than paid for itself less than half way through the run

 

[steve g]

don't you know anything with a big truck you should be getting a BIGGER PRICE!!!!!!!

thats what I am talking about, you need to be playing up the "ask for the big truck" montra. but then again mrs philifington will know its really an imitation vortex so it might not help you. maybe you could get one of those vortex stickers and put it on the side. big truck=bigger bucks!!!!!

 

[Jack May]

Hey Greg,

We have a campaign going at the moment ourselves but haven't had the response you have.

We did it primarily to brand. We had the same brand for the first 5-6 years and decided to rebrand.

It sets us back about $100/week.

I have targeted specific areas. In June last year, we introduced a number of 'specialist services' fringing around the main services of our company. Also earlier in that year we had got our website online properly and so I didn't put my phone number in the add. We just had our www addy there and it's way easier to remember than our ph number.

We budgeted a yearly target of $10k for the first year (only 10 months of that fiscal year remaining) for these services and we settled out at $11.5k so we're pretty happy.

Not that radio is solely responsible for that as I've done other marketing as well but it's a good start.

These services are all bringing in $100/hour plus tax and materials. That is around 2-3 jobs a week average. Over the next year, I'm hoping to almost double that if I can. This is without any TM/porty etc. At those rates, I'm just and only breaking even all things considered but if it continues to grow and build, then the odds can only get better. Also, it's driving traffic to my site which is also having a spin off effect in my main stream services.

When I get busy enough on the other end of my business, and generate enough in this area to warrant it, I'll separate these off into a small car with half a dozen large tool boxes and small pieces of equipment and get it running as it's own little profit centre.

I guess my opinion of radio is the same as Kevin Bunce based on my experience. I'm up for renewal in September so still have a few months to go and am yet to decide if it'll continue or not. If I could cut back by maybe $40/week, I'd run with it again.

John