I have a question concerning our reminder mailouts

[BIG WOOD]

When we get some cards sent back to us, due to the wrong address, no longer at that address etc...we'll either change the address, find out if the customer is still in our home town, or some other means.

But I got this return that said:
"Forward Time Exp RTN To Send

And had the customers Last name right below it with a different address than the one I sent it to. Example:
Smith
123 Smith Dr
Toccoa, Ga 30577

What is the post office telling me?

 

[Able 1]

That's their new address..

 

[Desk Jockey]

This means the person you sent the card to no longer lives at the address on the card.

"FORWARD TIME EXP RTN. TO SEND." - The person you tried sending the cards to apparently moved and set up mail forwarding with the Postal Service (meaning any mail addressed to the old place will automatically be redirected to their new address), and this forwarding period has now expired. Because of that, the cards have been returned to the sender (you).

 

[PrimaDonna]

Usually they forward for one year. So the forwarding window (1 year) has expired. Remove them from your database.

 

[BIG WOOD]

Thanks


It's hard to understand the grammar that the post office uses sometimes.

 

[BIG WOOD]

Usually they forward for one year. So the forwarding window (1 year) has expired. Remove them from your database.

Remove them or change their address to the new one?

 

[PrimaDonna]

Oh. If there is a new address still in your service area, then change it. I didn't realize they gave you new address.

 

[Newman]

I will update the address if it is given and still in my service area. If no address is given or they moved too far away I mark them as inactive.

 

[BIG WOOD]

Oh. If there is a new address still in your service area, then change it. I didn't realize they gave you new address.

That's what I was thinking. They just worded it weird and I wasn't sure if that was their new address or there was a similar name to that different address

 

[hogjowl]

Another way to keep your data base culled is to use your local welcome wagon (or similar) service. You get a list of new move ins.

If this confuses you ... ask Meg.

 

[Cleanworks]

Periodically, have some one call through your data base just to update the info. You will be surprised at how many sales you will create.

 

[BIG WOOD]

Another way to keep your data base culled is to use your local welcome wagon (or similar) service. You get a list of new move ins.

If this confuses you ... ask Meg.

Meg, Marty is rambling about something. What is he talking about?

 

[GreenTechAgain]

Look for someone who can do a "merge-purge" with your mailing list.

This will fix wrong addresses, duplicates and other problems that you might have.

The cost of the service will likely be less than the cost of wasted postage.

 

[clean image]

Russ- SM has tool to populate correct address, and in today's times, I thinks that's should be standard, (even for SM)

Unfortunately, even with everything correct, USPS will return 5% for no good reason.


When we get customer moved, we will change that account to NEW Homeowner.