How's Google working out for you?

[Dwain Ray]

Good? Bad?other??

 

[Mikey P]

U have that same purse

 

[Kenny Hayes]

They work really really hard trying to get in touch with me telling me my customers can't find me All the while my customers talk to me everyday

 

[Bryce C]

They work really really hard trying to get in touch with me telling me my customers can't find me All the while my customers talk to me everyday

That's not Google contacting you. I have a Google Guarantee badge, my Google Business Profile is verified and quite healthy, yet I get several calls per week from different organizations telling me my Google business listing is not verified. It's like playing whack-a-mole. I block the number each time and they call me from a new number the next time.

 

[Bryce C]

Good? Bad?other??

View attachment 132769

Google Ads is the best thing that has happened to my business since I started it, alongside my truckmount. The Google Guarantee badge doesn't cost anything extra, its just some extra verification steps one goes through when they are already advertising on Google to get the badge. Google Ads aren't cheap, but they work really well. The guarantee badge looks legit to new customers. But a ton of good reviews looks even better. I've stayed booked 1 week out (or more) consistently for 3 to 4 months now since I began advertising on Google.

 

[Kenny Hayes]

That's not Google contacting you. I have a Google Guarantee badge, my Google Business Profile is verified and quite healthy, yet I get several calls per week from different organizations telling me my Google business listing is not verified. It's like playing whack-a-mole. I block the number each time and they call me from a new number the next time.

Look at you giving the advice from experience now!!!!! Good job. You can't block em enough. They call from everywhere including hospitals

 

[Bryce C]

Look at you giving the advice from experience now!!!!! Good job. You can't block em enough. They call from everywhere including hospitals

Thanks Kenny. Yikes. Somewhere somehow these creeps are paying for their software and these random numbers they continue assaulting us from. It makes me wonder, who the heck is actually purchasing whatever they are selling? To think some entrepreneurs are actually deciding to do business with a random web marketing outfit from some distant corner of the earth selling their services via automated recordings really befuddles me.

 

[jessi]

Keeps my business afloat. 1-2 jobs pays for it.

 

[GJR]

Google Ads is the best thing that has happened to my business since I started it, alongside my truckmount. The Google Guarantee badge doesn't cost anything extra, its just some extra verification steps one goes through when they are already advertising on Google to get the badge. Google Ads aren't cheap, but they work really well. The guarantee badge looks legit to new customers. But a ton of good reviews looks even better. I've stayed booked 1 week out (or more) consistently for 3 to 4 months now since I began advertising on Google.

I haven't dove into Google ads yet but I'm thinking this year I will. Your comment right here might have made my mind up.
Do you mind sharing a little about how it works when you are running Google ads?

What is your approach when managing the ads and how did you start the ball rolling at the beginning?
-I have a Google Business Page and and a handful of good ratings/reviews. So, Ive gotten that far.

What would you say you end up spending per month? Is it always the same amount or does it change up at all each month?

If you dont mind sharing this kind of info. I really would appreciate it.

 

[Bryce C]

I haven't dove into Google ads yet but I'm thinking this year I will. Your comment right here might have made my mind up.
Do you mind sharing a little about how it works when you are running Google ads?

What is your approach when managing the ads and how did you start the ball rolling at the beginning?
-I have a Google Business Page and and a handful of good ratings/reviews. So, Ive gotten that far.

What would you say you end up spending per month? Is it always the same amount or does it change up at all each month?

If you dont mind sharing this kind of info. I really would appreciate it.

The cost of Google Local Service Ads in my area, and in our industry, has gone up from $25/phone call to $35 to $40/phone call since I began using it. It's tough! It is expensive, but man it just works. And since we are over 100 5-star Google Reviews now with our business I more often get calls from people that don't question our pricing or processes, and just want to schedule an appointment. I spend between $500 to $1500/month depending on how busy the time of year is, and if I leave the ads turned on (I can turn them on and off anytime very easily). It is our only paid advertising, all of our work comes from either Google Ads, organic Google Search, repeat business, and referral business.

Google Local Service Ads (LSA) is extremely easy to manage. Just setup the profile, get verified (they'll guide you through that), and you get calls based on what service industry you are in, and based on how you rank compared to other people in your service industry that are also advertising with Google. Plenty of good reviews and good photos helps with ranking, along with an ample budget. Make sure you speak well on the phone, don't hesitate, be natural and confident, have a good and sensible pricing system, communicate trust and quality to your prospective customers, listen attentively to their needs and concerns and address each one of them, and you should be able to close on most of the calls you get. Google is good about refunding you for bogus calls that are not within your service industry, or if people aren't on the phone for more than 30 seconds.

Again it is expensive, but it works very well, and anyone can manage it themselves easily. For a premium cleaning service provider that charges enough money to justify it, and closes on enough customers to justify it, it is great. And each passing year you will get more organic search, repeat, and referral business, allowing you to utilize paid ads less and less. So you are paying to build a foundation, and to do that more quickly than most other avenues, remember that...

 

[GJR]

The cost of Google Local Service Ads in my area, and in our industry, has gone up from $25/phone call to $35 to $40/phone call since I began using it. It's tough! It is expensive, but man it just works. And since we are over 100 5-star Google Reviews now with our business I more often get calls from people that don't question our pricing or processes, and just want to schedule an appointment. I spend between $500 to $1500/month depending on how busy the time of year is, and if I leave the ads turned on (I can turn them on and off anytime very easily). It is our only paid advertising, all of our work comes from either Google Ads, organic Google Search, repeat business, and referral business.

Google Local Service Ads (LSA) is extremely easy to manage. Just setup the profile, get verified (they'll guide you through that), and you get calls based on what service industry you are in, and based on how you rank compared to other people in your service industry that are also advertising with Google. Plenty of good reviews and good photos helps with ranking, along with an ample budget. Make sure you speak well on the phone, don't hesitate, be natural and confident, have a good and sensible pricing system, communicate trust and quality to your prospective customers, listen attentively to their needs and concerns and address each one of them, and you should be able to close on most of the calls you get. Google is good about refunding you for bogus calls that are not within your service industry, or if people aren't on the phone for more than 30 seconds.

Again it is expensive, but it works very well, and anyone can manage it themselves easily. For a premium cleaning service provider that charges enough money to justify it, and closes on enough customers to justify it, it is great. And each passing year you will get more organic search, repeat, and referral business, allowing you to utilize paid ads less and less. So you are paying to build a foundation, and to do that more quickly than most other avenues, remember that...

This is a great jump off point for me and really helpful. Thanks.

Do you know, when you choose to toggle off ads, does your profile get hidden? Are you charged for email inquiries? Or if they click through to your personal webpage from google and reach out to you there?

 

[Bryce C]

This is a great jump off point for me and really helpful. Thanks.

Do you know, when you choose to toggle off ads, does your profile get hidden? Are you charged for email inquiries? Or if they click through to your personal webpage from google and reach out to you there?

You're welcome. Great questions. From what I understand your Google Ad listing doesn't effect your Google Business Profile or organic Google Search Results at all. So when you toggle off your Google ad for a day or a week it will not slow down or prevent people from seeing your Google Business Profile or organic Google Search results.

When you have a Google Local Service Ad listing, the only way people can contact you via the ad is by phone call (as long as you have texting turned off as a paid ad option on your LSA profile, I recommend that, or you'll have college kids texting you to clean their doormats for a $40 fee...). The paid ad won't have any other contact information or even your website listed. So with LSA the only way folks will find your webpage is by scrolling past your ad down to the organic search results where you are not charged anything for customers to visit your website or contact you in any form through your website.

Although I have a theory that some studious customers may see your Google LSA Ad, and all your reviews, but they will want to visit your website to learn more about you before contacting you. So they may be intrigued by your ad, but scroll down through the organic search results until they find your website, or open a different browser window and search your business directly, and end up contacting you through your website information, and you won't get charged the LSA fee for a phone call, even though LSA is the reason you got that phone call.

It is just a theory, but my organic search result hits seem to increase when my ad is running...