I have a strong client base but.I have a good percentage that only get there carpets cleaned once a year because they are only here 6 months out of the year........
I do very little commercial work but the few accounts I have a very large.......and once again for what ever there reason they only do the place once a year or once every year and a half.
then I have the clients that I see twice a year or the clients that have 6 or 7 rentals that I take care of..and all the reality work I do..........
don't allow yourself to get comfortable
things change all the time......we just did a mailing and got 2 back from the post office stamped that theses people have passed away........
Good points - I suppose I should have clarified a bit.
I would tend to define 'comfortable' for the average o/o as in the 8k to 10k per month at the very least.
I would never abandon advertising to gain new custys, but the prevailing theory I seem to read on the boards is:
Once established, market (constantly) to your previous client base 80% and still market for new custys 20%????
The way I'm reading this is, once you obtain X amount of clients - throttle back YP and other avenues and pour money into previous custys for refferals and consistent work from proven buyers.