Not all of these have Hereke woven into the ends the two i have don't. I can't tell the quality of this rug from the pic some are not that bad in terms of weave i did a knot count on one here and it's 256 KPI which is a decent knot count that said knot count isn't everything. Ken is probably right with the purchaser over paying at least they got a real Turkish rug I've had several people buy Afghan rugs in Turkey sold to them as being made in Turkey.
here's the two in the shop right now
since we are talking about Hereke.....
This is a fake Hereke "silk" sold to tourists, it's really Chinese & rayon
this is a real Hereke typically the weft thread is used to make the side wrapping and not often a dyed color I have see one with blue and never over-casted with dyed yarn, the fringe is not knotted and one end of the rug often is looped fringe, Real Herekes are thicker and denser rugs than Sino fakes the silk used in Hereke rugs is from Bersa and it's denser and coarser than the crappy stuff silk used in chines rugs but often the Fake Herekes are rayon or mercerized cotton