Bob Foster said:
Pablum that appeals to the the lowest denominator in salesmanship. It would only appeal to people who sell cars or for maybe an anonymous telemarketer.
Any person who is aggressive enough to keep persisting and pressuring someone who after clearly saying no or not interested is obnoxious inconsiderate and unprofessional.
It doesn't surprise me that you buy into that BS Yankum...
It's obvious that your sale training is very lacking or non-existent.
Proper sales skills doesn't involve pressure or giving up after the first No.
The word No gives you a reason to find why they are saying no.
Usually they just need you to listen explain a benefit that will solve the no objection,
For instance: A major objection is money. They don't want to spent the money.
They really value saving money.
With a little practice even a trained monkey can say. "That's great because carpet protection will save them money on carpet replacement and it could be a real problem solver when their grandchildren come over for a visit."
You just closed a sale, Bing, Bing, Bing!!!!
It's easy!
Just have a sincere interest to help the client and with a little practice you can turn almost any objection into more sales.
Be a problem solver, Be a pro, Offer value, listen to the client, Handle their objections...... Make more money!
You and your client will both benefit.
