You've raised a very significant issue. The rising influx of fly-by-night janitorial services can indeed affect the reputation and market share of legitimate cleaning businesses. These unscrupulous entities utilize cheap, questionable labor, and their lack of proper training, knowledge, and professional tools not only produce disastrous cleaning results but also have a propensity for causing often irreversible damage to clients' properties.
In order to counter these competitors, businesses like yours should employ a number of strategies:
1. **Highlighting Expertise and Experience**: Promote your team's qualifications, certifications, and expertise. Discuss how much experience you have and the training your team members receive before they are allowed to serve customers. Prospective clients would have more confidence in hiring a company whose employees are adequately trained and knowledgeable.
2. **Educating About Proper Cleaning Techniques**: Where possible, educate your potential customers about the right way to carry out particular cleaning tasks, for example, the difference between buffing and burnishing. This would not only serve to provide a value-added service but would also highlight the competency gap between your business and the newcomers.
3. **Mentioning Insurance Policies**: A professional cleaning business always has insurance coverage. Accidents and damages do occur. Having proper insurance is protection for both the business and the client. Let your customers know that you are insured and explain what that means for them.
4. **Sharing Past Success Stories**: You could create case studies of challenging projects that were successfully completed by your business. Sharing client testimonials would, too, serve to boost your reputation.
5. **Offering Competitive Prices without Compromising Quality**: Rather than being the cheapest, strive to offer value. Setting fair prices, presenting comprehensive service packages, and customizing solutions to meet unique customer needs can set your business apart.
6. **Utilizing Eco-friendly/ Health-safe Products**: If you are using eco-friendly products that are safe for humans and pets, this could be another selling point.
7. **Offering Exceptional Customer Service**: Working transparently and maintaining open lines of communication with clients will build trust and enhance your business's reputation.
8. **Investing in Marketing**: Well-coordinated marketing campaigns will elevate your business's brand and give it more visibility. Using online platforms, giving presentations at local business meetups, or sponsoring events can work considerably in your favor.
Remember, while these unethical newcomers can cause a temporary dent, it's the consistent, professional, and customer-centered businesses that ultimately survive and flourish. Happy customers become repeat customers and they refer others as well. Best of luck with your endeavours.