Agents Postcard Series

[Desk Jockey]

We used to mail regularly to agents and adjusters but then came the Preferred Vendor programs and we got away for it. But after the post with Steve Toburen talking about agents, I think maybe we should at least create awareness with them. Even if it’s just for the new agents that are now in the market from time when we last quit mailing to them.
These will be very simple pieces, a graphic, a line of text, just something to catch their eye before it hits the can. Mail maybe bi-monthly, monthly is too much and quarterly too infrequent.
Anyway just an idea that kept me from sleeping last night….that and the Jayhawks swan dive!

 

[Steve Toburen]

We used to mail regularly to agents and adjusters but then came the Preferred Vendor programs and we got away for it. But after the post with Steve Toburen talking about agents, I think maybe we should at least create awareness with them. Even if it’s just for the new agents that are now in the market from time when we last quit mailing to them.
These will be very simple pieces, a graphic, a line of text, just something to catch their eye before it hits the can. Mail maybe bi-monthly, monthly is too much and quarterly too infrequent.
Anyway just an idea that kept me from sleeping last night….that and the Jayhawks swan dive!

Richard,
Would it be worthwhile to put Erin on agents? (at least the new ones)

Steve

PS Plus she might grab their offices on a commercial contract!

 

[Desk Jockey]

Yea it might, at least to intro "us" many of them do not know us. It's been 6-7 years now since we last marketed them.

It certainly couldn't hurt, she has the time and has the materials. While a bit of an uphill battle in that we are not program people and thing we would get would just be bonus since we don't count on work from them.

We should probably do that too! Thanks!

 

[BLewis]

Ok, I take back what I said about you spending all of your available time on Mb! Here you worked and agonized on Friday night so you could share with us on Saturday!

 

[Desk Jockey]

I did it all for you Billy!

 

[Desk Jockey]

 

[ruff]

To help you with the "too much time at hand" problem and express my true friendship, please provide me with your address and ....
I'll send you a Jehovah Witness.

 

[Shane Deubell]

We used to mail regularly to agents and adjusters but then came the Preferred Vendor programs and we got away for it. But after the post with Steve Toburen talking about agents, I think maybe we should at least create awareness with them. Even if it’s just for the new agents that are now in the market from time when we last quit mailing to them.
These will be very simple pieces, a graphic, a line of text, just something to catch their eye before it hits the can. Mail maybe bi-monthly, monthly is too much and quarterly too infrequent.
Anyway just an idea that kept me from sleeping last night….that and the Jayhawks swan dive!

Love the way it looks but have 0 experience in that service so my opinion is basically useless.

 

[hogjowl]

LOL at the Jew!

 

[Desk Jockey]

Ran the idea past Dan and he said why not. I'll make 6-8 up and let him improve the text on the one's he likes.

Here are couple more ideas.

 

[Desk Jockey]

One more!

I also changed the bubble one, it was too busy of a background.

 

[Ken Snow]

I love the ideas Richard, but I would do it all in electronic form and stop printing those things. Get all the emails and get them on a once a month constant contact email list. Make the subject line the most important thing.

 

[Desk Jockey]

But Ken we are not their regular guys, when we request their email addresses, they will just tell us they already have vendors.
We are on the outside looking in, my hope is 1) to remind them we are still here 2) create some separation between us and their vendors.

Here is the 6 of them, I know they are destine for the can but as long as I get a brief impression on them then it will be worth the investment.

 

[Shane Deubell]

But Ken we are not their regular guys, when we request their email addresses, they will just tell us they already have vendors.
We are on the outside looking in, my hope is 1) to remind them we are still here 2) create some separation between us and their vendors.

Here is the 6 of them, I know they are destine for the can but as long as I get a brief impression on them then it will be worth the investment.

Richard, i guarantee their email addresses are available.
Either through a marketer or the parent company if you want to do the legwork yourself.

Email is no longer personal, it is public information no different then a phone number or physical address.

 

[Mardie]

Richard I think you are taking the long way around in your quest to seduce these people into recognizing you as a potential candidate for future contracts. You must appeal to their inner most desires in order to attract their attention. You should look at it from their perspective which is whats in it for me? why should I deal with these people? what do they have that I want? what can they do for me that the other company cannot ? do they make me look good? do I have a good feeling when they contact me? can I trust them. I would like to give you the answer for you to accomplish this seduction in one simple sweep but I cannot because it may be out of line with this boards political correctness. Remember the first and most important thing to do is to get their attention and hold it. I know you can figure it out.

 

[Ken Snow]

Please tell him Mardie- I'm dying to know too. Seriously.

Richard, tell me one man or woman's email address you need and I'll get it for you. PM me the info you'll have it shortly.

 

[Desk Jockey]

What now you're Fred Cordell?


I think they would give it to us we we called them. Maybe if we were their vendor and had a relationship then I think that would be a great idea. However being the Outlaws that we are, I'll give them the satisfaction of tossing it it the can.

Mardie, we're the market leader, they know this. There is no seducing, we are avoided because we are the best.

They want the cheapest. Can't have the best and pay the cheapest!

 

[Ken Snow]

Lol- no I don't have Fred's skills, I would just call and ask for it.

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[Desk Jockey]

LOL Thanks Ken I appreciate the thought. I think we will try and break the ice with the new agents and reestablish some sort of relationship with the agents we once had a relationship with. I'm not holding my breath on this.

If we pick up a job or two from them I'd call it a success, they are no longer the low hanging fruit they used to be.

 

[Ken Snow]

That's cool but if they are as busy as everyone is these days email rules.. paper says ur living in the 20th century.

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[Desk Jockey]

Old School?

 

[Ken Snow]

Maybe it will be a good thing. I'm thinkin I'm gonna pull out one of my old polyester leisure suits.

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[ruff]

LOL Thanks Ken I appreciate the thought. I think we will try and break the ice with the new agents and reestablish some sort of relationship with the agents we once had a relationship with. I'm not holding my breath on this.

If we pick up a job or two from them I'd call it a success, they are no longer the low hanging fruit they used to be.

Don't be a woos.
Just give us the name........... or we'll send Willy.

 

[Desk Jockey]

LOL

Wait, what are you saving it for?
: )

 

[Desk Jockey]

LOL

Wait, what are you saving it for?
: )

 

[ruff]

Just say the word.

Remember though- It's irreversible.

 

[Desk Jockey]

I had a jacket like that once. ; )

 

[Shane Deubell]

How about shoot some youtube videos of complicated/unique jobs and then email to this group a different one every month.

Or burn a dvd and have your marketer deliver it in person.

 

[Desk Jockey]

I like the idea of a video, of course we would need someone to allow us to shoot it in there home. Shane up for a good flood in your home?

I don't know about a DVD, it takes a lot for me to put a sales DVD into my PC unless I'm really interested in that product or service.

Anyway here is my last of the group, hopefully Dan can pull 6-of them out of these 8.

 

[Ken Snow]

If someone sent me a dvd I would think they are even more lame than if they sent me a postcard. If you want to impress people by going old school go really old school, not just pre-2010.

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