I’ll say this and
@Mikey P told me stick with the basic $300 a month plan!
I’ve gone up and down 2-3 times.
First time I jump from $300 for 500 search’s to $500 for 1100 search’s.
That jump did great for 5-6 months I was also the only game on yelp back them with any kind of reviews.
Then winter and the bottom fell out I saw a bunch of other advertisers and I was getting a lot of calls out of the area.
I dropped back to my original 500 search’s for $300.
Then a sales dude got me, with we’re gonna put you on pay per click for about the same as your Paying and you’ll get a lot more exposure.
That worked really well for a few months. Sept was coming and I wanted a big holiday push he called again and said let bump it to $475.
I went with it and my results stayed the same I went from $6 bucks per click to $12 per click.
I did that for 6 months spending more getting less.
I called threatened to quit made my argument I’m paying more and getting less, they agreed and moved my back to my old ad.
The sweet spot.
I’m limited on my area and where I’ll go.
So I dont need a huge budget marketing to millions.
Still yelp keep me at the top of Google and that’s nice with google always changing the way they do business.