Mikey P
Administrator
https://www.cnbc.com/2018/11/09/yelp-craters-30percent-as-advertisers-abandon-the-site.html
Makes me nervous, especially for Santa Cruz
Makes me nervous, especially for Santa Cruz
Yelps in trouble
- Thread starter Mikey P
- Start date
KevinD
Member
This probably explains their most recent business calling campaign.
I've been called every day for the last several weeks.
I've been called every day for the last several weeks.
Many may not agree with me, but I'm glad. I hate yelp and their algorithms. I tell my customers to only review me on Google.
Have noticed an abundance of yelp hits recently . No doubt inflated from their internal marketing to cause awareness to buy into.
Last edited:
steve_64
Member
- Joined
- Aug 11, 2012
- Messages
- 13,371
It never took off here but they call from Chicago a lot. They say I have reviews there but who cares.
hogjowl
Idiot™
They’re just one more annoying telemarketing call every hour
Mikey P
Administrator
Desk Jockey
Member
Well you paid me $100.00 for that. Give me more and I'll write something better. ☺
Doug Cox
Supportive Member
High Pressure, won't take NO for an answer, assholes.
We dropped them in August and then Sept/Oct our gross was down about $8k each month... was actually going to call them monday to reactivate but now this makes me wonder.....
we were only paying about $700/month on there.
we were only paying about $700/month on there.
Mikey P
Administrator
Our monthly gross can go up or down much more than that and have nothing to do with Yelp..
The Great Oz
Member
Google tried to buy Yelp. Failing that, they decided to copy Yelp and undermine them with their own review site, and now going one farther and stepping into the Angie's/Home Adviser/Amazon Services field. Once Google has eaten up all of the competing services, you'll be forced to buy advertising to even show up in a search.
Oh wait, they're already doing that.
We can dislike Yelp for a variety of reasons, but having them around beats the hell out of being forced into the Googlesphere. People hated Microsoft in the 90s for wanting to own your computer desktop; small potatoes compared with Google wanting to own your life.
Oh wait, they're already doing that.
We can dislike Yelp for a variety of reasons, but having them around beats the hell out of being forced into the Googlesphere. People hated Microsoft in the 90s for wanting to own your computer desktop; small potatoes compared with Google wanting to own your life.
I miss the good ol' days of placing an ad in the Yellow Pages. All this online advertising stuff has gotten out of hand.
Jim Williams
Member
I blocked all of their numbers from calling so today they had the gall to text me their usual spiel of "How booked out are you?"
I meant comparing same months to the previous years while doing paid yelp and then same months not paid
are you still going to keep it going @Mikey P ?
Mikey P
Administrator
Yep, dont want to poke the tiger.
$300 a month to keep them happy is chump change.
Scruz does over 100k off of yelp each year
SamIam
Member
Call and buy in for a basic package maybe they’ll give you more for less they took the hit!
SamIam
Member
Ya but most internet Landing pages are FREE!
if you want to get more exposure with way better results then a phone book, also most online advertising is month to month.
You can start or pause a campaign.
The damn phone book you were screwed for year on a bad ad.
SamIam
Member
All paying does is puts you in the mix in areas you might not show up in organically, and if someone search’s a specific business your ad pops on that search to.
SamIam
Member
I’ll say this and @Mikey P told me stick with the basic $300 a month plan!
I’ve gone up and down 2-3 times.
First time I jump from $300 for 500 search’s to $500 for 1100 search’s.
That jump did great for 5-6 months I was also the only game on yelp back them with any kind of reviews.
Then winter and the bottom fell out I saw a bunch of other advertisers and I was getting a lot of calls out of the area.
I dropped back to my original 500 search’s for $300.
Then a sales dude got me, with we’re gonna put you on pay per click for about the same as your Paying and you’ll get a lot more exposure.
That worked really well for a few months. Sept was coming and I wanted a big holiday push he called again and said let bump it to $475.
I went with it and my results stayed the same I went from $6 bucks per click to $12 per click.
I did that for 6 months spending more getting less.
I called threatened to quit made my argument I’m paying more and getting less, they agreed and moved my back to my old ad.
The sweet spot.
I’m limited on my area and where I’ll go.
So I dont need a huge budget marketing to millions.
Still yelp keep me at the top of Google and that’s nice with google always changing the way they do business.
I’ve gone up and down 2-3 times.
First time I jump from $300 for 500 search’s to $500 for 1100 search’s.
That jump did great for 5-6 months I was also the only game on yelp back them with any kind of reviews.
Then winter and the bottom fell out I saw a bunch of other advertisers and I was getting a lot of calls out of the area.
I dropped back to my original 500 search’s for $300.
Then a sales dude got me, with we’re gonna put you on pay per click for about the same as your Paying and you’ll get a lot more exposure.
That worked really well for a few months. Sept was coming and I wanted a big holiday push he called again and said let bump it to $475.
I went with it and my results stayed the same I went from $6 bucks per click to $12 per click.
I did that for 6 months spending more getting less.
I called threatened to quit made my argument I’m paying more and getting less, they agreed and moved my back to my old ad.
The sweet spot.
I’m limited on my area and where I’ll go.
So I dont need a huge budget marketing to millions.
Still yelp keep me at the top of Google and that’s nice with google always changing the way they do business.
tman7
Supportive Member
Home adviser called me, again. They claim no monthly fees, just yearly $288 for the privilege of receiving screened leads and $22 a lead. Can be turned on and off as desired. Anyone have experience or comments, comparisons to yelp? Thanks
Mikey P
Administrator
Dont.
tman7
Supportive Member
How are the Google ads working for you Mike?
Home Advisor is and has been very unethical for a long time. Every since they used to be called Service Magic, google what happened to service magic and why they changed their name
tman7
Supportive Member
Papa John
Lifetime Supportive Member
I told the Yelp salesman that their search engine sucks and is designed merely to rob business owners of their advertising dollars.
The biz owner ends up paying for clicks or views by people not even in the businesses service area.
Yelp should have sold out to google... but OZ is right-- its better to have businesses competing for our money.
The biz owner ends up paying for clicks or views by people not even in the businesses service area.
Yelp should have sold out to google... but OZ is right-- its better to have businesses competing for our money.
