The most important thing that they can do for you is this:
After you clean a customers carpet they automatically send
a high quality thankyou card (looks like a wedding invite), you have full control of what it says
it also is personilized with the customers name (Dear Mrs. Piff). It has
your signiture on it (they scan it) and they can insert 3 business cards in it, in my case I use 3 $20 referral
cards. Every monday when you log on it gives you a list of people to be mailed to. You check a box
next to there name and add or remove them from the mailing. you aprove it they mail it, they charge
your credit card or debit card $1.25 per mailing. This is working really well for me!
Thats not where it ends, after 3 months they send an informational mailing to the customer from you
to keep your name in front of them. After 6 months it sends another reminder card, after a year another
reminder. After 18 months it sends them "hey your carpets are overdue" card with a discount if you desire.
After 24 months it sends a "where the hell have you been" card with a discount if you desire.
At any time in the 24 month cycle a customer calls and has more work done, they start over at the thankyou
card again. You will be the cleaner of choice no matter what.
I have also tracked an increased frequency of cleanings and referrals
You have full control of the content of the cards and if you dont want to mail to certin people
you dont have to.
This whole thing is called
Fill my schedule and its optional to participate in.
They also have prospect builder that mails postcards to prospects in neighborhoods you want to
work in based on people you allready service.
My residental cleaning has been doing very well but hasnt grown this fast in 5 years until
I started doing this a year ago.
