There's some discussion in the Clean Room regarding cheap cleaners, it led to a good point brought up by Gary C. He pointed out that the guys on this board who are able to charge more than most of us have carved out a niche for themselves and their customers like to pay more because they prefer quality and they know what they are getting. We all know those customers are out there, but if we keep advertising "average" prices, they may never call us.
I have been struggling with my pricing, which would fall into the "average" category...$400 - $600 per day (that's average in my area). Now that I have my TM on order and am going to be increasing my overhead significantly, I really need to think about where I want to be with price (I really want to get to the $1000 per day mark)
Do I just start advertising higher prices? Is there some secret formula that I'm not aware of? I may loose out on some of the work I really don't want anyways, however I'm not interested in starving either.
Any suggestions?
I have been struggling with my pricing, which would fall into the "average" category...$400 - $600 per day (that's average in my area). Now that I have my TM on order and am going to be increasing my overhead significantly, I really need to think about where I want to be with price (I really want to get to the $1000 per day mark)
Do I just start advertising higher prices? Is there some secret formula that I'm not aware of? I may loose out on some of the work I really don't want anyways, however I'm not interested in starving either.
Any suggestions?