start at 50/sf to clean wall to wall, moving everything
20% off brings it to 40/sf to move a couple items, ie sofa and chair
40% off brings it to 30/sf for just t/a
The idea was to reward them for getting shtuff outof the way.
If 30/sf is too low, start at 60, then you'd be at 48 and 36/sf
if you want 40/sf empty, start at 66
He seemed to think it works. He make up an ad and just put 20%-40% OFF.
Its one of those ads that works and as time goes on I moved away from it.