Marketing Fails:

[BIG WOOD]

What have you guys tried that didn't work? I tried radio in my first few years. $2k/month for 4 months and one call. I had a sign at the same time as that "Got Milk" slogan with a sign on the side of the road that said "Got Dirt?" with my business info below it. Only 1 call again and this time the guy wanted to sell me dirt.

What have you guys tried?

 

[FredC]

what about the billboards?

 

[BIG WOOD]

what about the billboards?

Yep. Paying the cheap price for billboards doesn't work either. For the digital billboards, you need to pay big $$$ per month or $$$$

 

[FredC]

Yep. Paying the cheap price for billboards doesn't work either. For the digital billboards, you need to pay big $$$ per month or $$$$

Maybe that doesn't work either...

 

[BIG WOOD]

Maybe that doesn't work either...

They stopped showing my ads after I already scheduled them to be seen because someone who signed up for a $$$$/month wanted to be seen the same time I had my $75/month ad

 

[Mikey P]

I wonder if Walmart has asparagus

 

[hogjowl]

I wouldn’t go in to look

 

[Nomad74]

Here Matt. Use mine. It’s got everything you need. Sharks, jets, missiles, explosions, and sexy women. Let me know if you need anymore marketing tips. I’m here all night.

 

[Mikey P]

are those sharks cousins?

 

[Nomad74]

are those sharks cousins?

Kissing

 

[steve_64]

The only ads that worked for me were half or whole page ads.
But I just spent $550 on 5 days from 5 to 6 leading up to 4th of July on a veteran themed 30 second ad.
I forgot to ask if they would mention I'm a veteran owned business. Going to try and get that added. Gennys idea.

 

[Walrus Gumboot]

I think Damons' ad probably works well in the 35-55 yr old female market.
I would put kids in one of the sharks' mouths and pets in the other.
Just my initial thoughts.

 

[Nomad74]

I think Damons' ad probably works well in the 35-55 yr old female market.
I would put kids in one of the sharks' mouths and pets in the other.
Just my initial thoughts.

Maybe a pug

 

[Walrus Gumboot]

Perfect!

 

[BIG WOOD]

Oh, so nobody has a crappy, embarrassing type of marketing that they tried? I forgot, you assholes are perfect. Excuse me

 

[Mikey P]

Oh, so nobody has a crappy, embarrassing type of marketing that they tried? I forgot, you assholes are perfect. Excuse me

Those 3' by 10" ads outside of super markets
Realtor new home owner folders
Golf score sheets
Google Ad words
FB ads
Gift certificates for grade school silent auctions




None embarrassing, but all worthless

 

[Desk Jockey]

Oh, so nobody has a crappy, embarrassing type of marketing that they tried? I forgot, you assholes are perfect. Excuse me

If it was stoopid and dumb, we did it. It would take too much thought and pain to pick that scab.

You're not the only dumbass Matt...just one of them!

 

[Cleanworks]

I used to advertise in local hockey programs for community hockey. Nice printed magazines that every parent through in the garbage when they got home. Only ever got one direct job from it. It does give you a community presence though for the few people that do read it.

 

[Hack Attack]

certainly no advertising guru, but I see advertising as a long game

don't expect instant measurable results but collective

 

[BIG WOOD]

From my learnings of my younger years, I've been having fun turning down the ad salesmen that make up that stupid brochure for the golf communities that they give to the owners of the properties in those communities.

 

[BIG WOOD]

certainly no advertising guru, but I see advertising as a long game

don't expect instant measurable results but collective

Driving a billboard box truck, and getting the facebook people to brag about your business publicly is instant results.

 

[Hack Attack]

Driving a billboard box truck, and getting the facebook people to brag about your business publicly is instant results.

I pick up maybe 5 or so jobs a year, people seeing the van and approaching.. how many see the van and call 6 months later, dunno?

I'm still in yellow, small, older community (probably 1 more year then out)

did 18 months radio contract, noticed definite drop off at end of contract (it was paying for itself) but was understaffed on my commercial side so let it slide

 

[Mikey P]

Mentions and recommendations on Facebook local groups and Nextdoor is free and doing really well for me but that's all based on workmanship and personality It's not something you can buy

 

[Walrus Gumboot]

Spent lots of money on things that didn't produce good results, but life is full of lessons. Learn and move on.
We do well with Google Adwords but we're very aggressive with it.

 

[Walrus Gumboot]

Spent $3000 on a really cool postcard and got 3 jobs from it.
I wouldn't recommend it.
It's sooo last year. I mean, decade.

 

[Mikey P]

Here's one for you Matt....

 

[Nomad74]

He needs shorts and white socks.

 

[Cleanworks]

He needs shorts and white socks.

And Crocs.

 

[BIG WOOD]

I never understood how men work in those tight jeans

 

[hogjowl]

Is he peeing?