If its not then work harder, do a census ask around, when 7 out of ten say your business name ,,,,you win. The Power Of Word of Mouth, Its your most important tool.
So- I go to do an estimate for a customer of mine. When i get there, he says "You've got quite a reputation. When we mention about having carpet cleaning done, your name came out of three members mouths right away. And this is in a small town. So there.