Bridgepoint put there name on the product for a fee. People trusted the product because of the name behind it. BP resells lots of products/services under their name and to lose their integrity/credibility over this is crazy. What amazes me is how cheap they sold their integrity out. All they had to do was offer a credit in chemicals which would have cut their cost in half,promoted their chems and maintained their reputation.
This is going to cost them more in future profits than they save.
WWJDD What would
Jon Don Do? I dont have any doubts about the answer to this question?