How Many Customers Does It Take To..........................
- Thread starter CobaltTed
- Start date
I'll let you know when I get there. However, I'd say 20-30 (large/medium) commercial customers per month would probably do it for me.
You can have 50 $100 customers or 5 $1000 customers & make the same amount of money. The choice is yours.
You can have 50 $100 customers or 5 $1000 customers & make the same amount of money. The choice is yours.
A few things:
1) Define "comfortable". What's comfortable for me might not be for you
2) Why cut back on advertising that is working?
3) Not always looking for new customers is a mistake, IMHO.
4) What % are you presently budgeting for marketing?
5) Do you plan to be an o/o in your long term goals?
Scott
1) Define "comfortable". What's comfortable for me might not be for you
2) Why cut back on advertising that is working?
3) Not always looking for new customers is a mistake, IMHO.
4) What % are you presently budgeting for marketing?
5) Do you plan to be an o/o in your long term goals?
Scott
Jim Martin
Supportive Member
way to many variables.
for example.......
I have a strong client base but.I have a good percentage that only get there carpets cleaned once a year because they are only here 6 months out of the year........
I do very little commercial work but the few accounts I have a very large.......and once again for what ever there reason they only do the place once a year or once every year and a half.
then I have the clients that I see twice a year or the clients that have 6 or 7 rentals that I take care of..and all the reality work I do..........
don't allow yourself to get comfortable
things change all the time......we just did a mailing and got 2 back from the post office stamped that theses people have passed away........
keep building............
for example.......
I have a strong client base but.I have a good percentage that only get there carpets cleaned once a year because they are only here 6 months out of the year........
I do very little commercial work but the few accounts I have a very large.......and once again for what ever there reason they only do the place once a year or once every year and a half.
then I have the clients that I see twice a year or the clients that have 6 or 7 rentals that I take care of..and all the reality work I do..........
don't allow yourself to get comfortable
things change all the time......we just did a mailing and got 2 back from the post office stamped that theses people have passed away........
keep building............
G
Guest
Guest
Wasn't the rule 1,000 past custys for every 100-150k?
Good points - I suppose I should have clarified a bit.
I would tend to define 'comfortable' for the average o/o as in the 8k to 10k per month at the very least.
I would never abandon advertising to gain new custys, but the prevailing theory I seem to read on the boards is:
Once established, market (constantly) to your previous client base 80% and still market for new custys 20%????
The way I'm reading this is, once you obtain X amount of clients - throttle back YP and other avenues and pour money into previous custys for refferals and consistent work from proven buyers.
Your thoughts?
I would tend to define 'comfortable' for the average o/o as in the 8k to 10k per month at the very least.
I would never abandon advertising to gain new custys, but the prevailing theory I seem to read on the boards is:
Once established, market (constantly) to your previous client base 80% and still market for new custys 20%????
The way I'm reading this is, once you obtain X amount of clients - throttle back YP and other avenues and pour money into previous custys for refferals and consistent work from proven buyers.
Your thoughts?
G
Guest
Guest
Are you feeling okay Terje???
THAT was quite an odd post coming from you...
I'm nervous now...
THAT was quite an odd post coming from you...
I'm nervous now...
Becker
Member
600-1000 active clients should keep ya busy.
Some you see every 3 months some you see every 2 years.
I'll be cleaning my 4th Comm account for the year this weekend. Hater of Comm work that can not be done M-F and not to late,
Some you see every 3 months some you see every 2 years.
I'll be cleaning my 4th Comm account for the year this weekend. Hater of Comm work that can not be done M-F and not to late,
alazo1
Member
LOL at Chuck, I was thinking the same thing.
Active clients like Becker says is the ticket. I think I've serviced about 1100 but doubt that even 50% are active.
Albert
Active clients like Becker says is the ticket. I think I've serviced about 1100 but doubt that even 50% are active.
Albert
