How many customers are new vs. returning vs. churning?

[Dan Bakke]

Hi! I was just calculating the retention rates for a 4-van cleaning operation. I found that they were getting lots of new customers, but having trouble retaining existing customers. At first it was hard to notice because their order numbers looked steady, but they were still leaving a lot of money on the table. Now we are looking at new customers vs churns every week, improving service, and also calling the list of customers who are about to churn. Has anyone else done the same thing in their business?

 

[FredC]

Dan,

You're going to have to be an advertiser to fish here but I have great news. We have pricing plans that can fit any budget, starting at $699 per month that include reporting Dashboards and Insights discussions.













edit: for those of you smoking your brain doing the math....the 699 is from their site.....