I understand what you're saying Mikey, but to tell you the truth, I feel there is a point at which you get diminishing returns. From a customer perspective way. Let me explain.
Friday, I serviced a referral who came to me with high expectations. I measured and gave her a fairly high price, which she hesitantly accepted. I gave her the bells and whistles cleaning. I vac'd, edged, preprayed, rotary scrubbed and rinsed. I moved almost all her furniture. She really got a great job!
However, when I left, I evaluated what I had just done and realized that, while giving her high quality service, I had spent the entire morning there, and it was in fact 1:30 PM before I left. I made my $100 per hour target, so the job was very profitable, but I had only impressed one customer. I COULD have impressed her with a simple vac.,prespray and rinse. The cleaning would have been just as good, AND I would have been able to fit in another customer that morning and made TWO cheerleaders.
So, did I do the smart thing? Not sure, but in my market I can fully impress my customers by simply adding the vacuuming step, and you and I both know (if you'll actually think about it) that with a high quality prespray (like JJ), you RARELY have to prescrub. So ... is all the other stuff just fluff that causes you to unnecesarilly over price yourself out of a large part of your market?
Like you, I don't want to chase the low end, but there is only so much high end here in Prattville, Alabama. The vast majority is right in the middle around here, and if I am going to successfully build a multi-truck business, it's the middle market that will have to be my base.