Chamber ?

[White Collar]

We just joined the Chamber and we need a good letter to introduce ourselves and maybe give a discount to chamber members. Also to let them know we offer water restoration to the insurance agents and plumbers.
Does anyone have any good ideas about that? Or things that have worked well for them?

Thanks,
Nick

 

[Ron Lippold]

ask rob lyons

 

[Scott]

The Chamber holds a special breed of businessmen. They're typically in the GOB network (Good 'Ol Boy) and need to be groomed accordingly. A letter of introduction is not going to do it in my experience. What you need to do is meet the movers and shakers (Mavens) one-on-one and get them to introduce you to their network.

It's a process, not a magical marketing piece.

Scott