Marketing
Yellow pages get less use every year even though the rates continue to rise. Part of the reason is that cell numbers are not listed. Almost 1/3 of the country have become cell phone only households.
The Yp books get thinner every year.
The YP also sucks because it promotes customers to choose based on price only.
The internet can be used to educate the customer before they call your company and a lot of people are starting to look for service companies on the net while they are at work or at home.
You can drive customers to your site when you include your site on all your marketing.
I would warn you to watch out for the hoards of companies wanting to optimize your web site. I get calls for that crap almost everyday.
With a little research you can optimize your site yourself.
If you don't have a site build one. With Yahoo site builder even a newbie like me can build one.
mine is
royalcarpetlincoln@yahoo.com