You can do the work yourself, but you need to make sure that makes sense for you and your company in the long run. It's smart business to focus on what you know and do well and to hire others to support you in the other areas. Not many businessmen write their own contracts or legal docs - they get a lawyer to do it. They want to make sure it's done right. Doing it right in the first place saves money in the long run. Outsourcing means getting someone else to do the work for you, properly. It does not mean getting someone to tell you what to do, or how to do things.
That said, ...
There are hundreds of things to do to help your search engine result rankings. Countless books, websites, and college courses on the subject.
Focus on your Title, Description, Header, Original/Unique Copy, and Building Links!
Possibly the best and most effective way for you to increase your own search engine rankings is working to improve your web site’s link popularity. This can be achieved by getting as many quality inbound links as you can (backlinks). It's not just about quantity though,
quality backlinks are important. Link popularity is one of the biggest factor used to determine your sites rankings in major search engines.
As Mikey said, FRESH content also helps and a blog is an easy way for most to keep their own content updated.
We (
Andrechelle.com) do offer blog installation, customization and even set up
complete WordPress blog websites for anyone interested.
If you are the DIY type, we may have a solution that is perfect for you.
How about a FREE blog / website?
Setup your own blog website and join the community for free!
You have been able to set up your own blog for a while now but that’s been pretty hard for many as you need to setup hosting, run installation, download and configure themes and plugins etc.
Now though, we do that all for you… and you are free to grow your blog. Offering both free and paid options, our concept is simple: allow any cleaning business to set up blogs quickly and simply without having to worry about web hosting, server configuration or installation.
This exciting new service offered by
Andrechelle.com, is about to launch and is offering a
free website & blog for carpet cleaners.
Cleaners sign up for a free account, and are given full access to a WordPress blog website, and some premium themes and plugins. Within that access, they can establish one blog, or an army of blogs. The only catch at the free level is that each blog sits on our server / domain, not unreasonable for a free service.
Here’s where it gets better. If you want to use your own domain for your blog, you can sign up as a “supporter” starting at $10/ month. The free version may include ads, but you lose these at the $10/ month package. If you don’t want to pay the extra, there’s also an ad sharing program in the works for the free package. (Not all features will be available until official launch)
Already have a website? You can use this blog / website provided by Andrechelle to compliment your existing site, to increase your business' exposure, build backlinks to your website and to help you dominate the search results.
Starting early 2010 we also plan to host weekly / bi-weekly / monthly (schedule not determined yet) live seminars in
Club Greenhorn Carpet Cleaners Chat Room on how to use your blog / website. I'm also in the Chat Room daily to help cleaners as much as possible.
If we work together, we can help each other.
Article on website findability