An old picture that brought back a memory and a lesson

T Monahan

Supportive Member
Joined
Sep 9, 2012
Messages
1,673
Location
Ann Arbor, MI
Name
Tom Monahan
Years ago Aire Duct Cleaning was founded by me and two investor (friends) partners around the mid-90’s. This was our rig as seen here:

Eric Aire 20160710_230016.jpg


I had a vision to replicate the duct cleaning model we had started in Ann Arbor. No one was providing such a service back in the day locally. Big rigs had to come in from Detroit.

After running it for about two years, and going through a couple of managers, I arranged the sale of it to my lawn service provider A.M. Services of Ann Arbor, from whom I was renting an office from. It was a good fit for him because he could cross market all his lawn care and snow removal clients. After about a year or so, he sold it to his manager who changed the name to Alpine. It elevated when it changed hands again with a visionary that implemented what I originally had in mind for our initial enterprise. The new owner called me and we talked about this vision.

In 2002, John Rotche bought the one-van business from a friend who needed to sell it. Rotche intended just to be a passive investor, but he saw an opportunity for growth as a franchise business. Two years later, he partnered with Ann Arbor-based Service Brands International Inc., which franchises other types of business. He named it Ductz.

Not long after that, Rotche sold Ductz to Birmingham-based Belfor International Holdings Inc. The rest is history. It turned into a fast growing successful franchise.

Dutz HeroImage_AboutUs4.jpg



Note on the side of the truck: The Ann Arbor base operation still retains the cool phone number I originally painstakingly got for Aire 734.973.7777

Note to self: If you have a business dreHire a professional service to do what you can't do!
 

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