I remember when you HAD to be in the Yellow Pages. It was a battle to see who would buy the largest ad. I think the largest we went was 1/4 page. This year Im dropping (finally) a very small 1/2 inch in column ad and getting a website going. (Due to be up soon) Kinda a dinasaur but never too late. Actually I keep busy without advertising and reminder cards so it wasnt high on my list of things to do
It used to be that you could count the number of cleaners in the area just by the ads in the YP. Now you dont really know since everything is online. Not that it matters.....