Ed Valentine
Member
A large majority of people purchase on price, whether its a home owner looking for a carpet cleaner, a carpet cleaner looking for equipment, or a patient looking for a Dentist (note: My one son is a dentist). The reason is simple: They have absolutely no knowledge of what they are purchasing other than it is just a service and therefore, they can only compare by using "cost", and not quality or any other factor.
In Dentistry, the prospective customer calls and asks: "What do you charge for a crown"? They do not ask if it is going to look like a tooth; or, a marshmallow!
In the carpet cleaning industry, the "professional" cleaner tends to complain about his competition pricing too low by stating the "they" do a better job and offer much better quality, blah, blah, blah. Then, he turns around and calls us (for example) and asks; "What's your price" comparing it to the competitions bucket & sponge machine! Sounds like they are talking out of both sides of their mouths to me.
Bottom line: One has to offer the very best along with a very fair and reasonable cost.
Can't sell everyone, period. Unfortunate, but true.
In Dentistry, the prospective customer calls and asks: "What do you charge for a crown"? They do not ask if it is going to look like a tooth; or, a marshmallow!
In the carpet cleaning industry, the "professional" cleaner tends to complain about his competition pricing too low by stating the "they" do a better job and offer much better quality, blah, blah, blah. Then, he turns around and calls us (for example) and asks; "What's your price" comparing it to the competitions bucket & sponge machine! Sounds like they are talking out of both sides of their mouths to me.
Bottom line: One has to offer the very best along with a very fair and reasonable cost.
Can't sell everyone, period. Unfortunate, but true.