Look at coopers he has spot graphics.
You have seen photos of mine I do spot graphics.
Don't get stuck on a wrap.
spot graphics cover about 1/3 the truck thus 1/3 the price. 3k is the normal. My guy would probably charge me high 2k for a full wrap. They charge per sf just like cleaner's.
Customers do not care carpet cleaners do. They see a clean van with a clean cut tech. No less no more.
Very few customer's are going to notice a full wrap. Save your money.
They painted your truck at the factory.
Why cover up the whole truck?
Photos unless very good and a you have great designer usually look terrible from 200 feet away.
Take a look around this next week. So many small companies do this and the trucks suck from far away.
People do two things wrong they put a 18x24 sign on the door or they do a blow out wrap and it can't be read.
A wrap is not your brand it is an extension of your brand.
Logo first, Promotional materials, uniforms, vehicles. It should flow like that.
All national brands have established rules and guidelines how the logo should be applied to different mediums.
Your vehicle is a medium have you defined your brand?
What is your brand? Are you moving it to a vehicle or just trying to do a moving ad?
Take a look at indy car or NASCAR at 200mph what cars stick out? those with the simple design
Look at Richards trucks his is basically just his logo and they look great from far away. Spot graphics.
I used the photos of kids and pets. They stick out like a sore thumb going down the highway. You can spot our trucks going 70 mph in the opposite direction on the interstate. You can read them across an intersection.
Most cleaners only think about when it is sitting in the driveway in front of a house.
what will it look like when it is moving. Will it imprint in someone's head.
When we just had one truck people would say I see your trucks plural all the time.
I knew right or wrong we had hit on something.
Our 2 pictures of the kids on our van were already on our web site and all over our materials.
5 years later I use the girls less on print materials but they will never leave our trucks or web site.
Truthfully I am bored with them but they are part of our brand now. My emotion can not drive the continuity of our brand.
Again look at major brands they are simple and your brain registers the brand every time you see it.
A brand should have an icon. Look at Nike, Adidas, Under amour
What on your wrap will also be on your web site, print materials? All of this carries through.
I got on your web site. Your truck look great. The photos of your family are awesome.
Is your wrap reflecting what you are already doing?
You live in Huxley IA no where America for SEO
You are mapping for Ames IA Why? College town? not a lot of high end customers.
You come up organically for Ankeny.
Spend that money on advertising in Ankeny, West Des Moines, Clive Johnston and Waukee.
Those are the wealthiest areas of the metro area. You are 25-30 minutes from them.
I am not busting your chops. You say you are busy not sure you can get a full time helper, yet you are focusing on the small towns and lower income areas. These areas will bring you higher paying jobs and the online visibility of others is not very good.
My truck letting accounts for these than 1% of my new customer's each year.
For those of you who are about to bust my Ass.
I have lived 2 times in IA Ankeny, Urbandale and Clive
Tom,
Are they full wraps?
I would literally drive there to save 2K if possible.
My design was done by a 3rd party (Phillip Newell, Sign Amigo) and I'm happy with it.
Saiger has seen it and it got his approval too. I took some advice he gave me and Phillip tweaked it a little.
I've resisted posting it on here because I know myself too well. I'll start overthinking it too much.
Thanks.
The Clean Machine
