Jeff Madsen
Supportive Member
We're thinking about starting a rug cleaning business in a new place. We won't have the advantage of thousands of past clients and a database to mail out of. We also won't be able to let it grow sloooooowly like we have in the past because there won't be any carpet or upholstery cleaning to help with cash flow. What would your marketing plan look like for this? In the past we've gotten very good results with direct mail, we've avoided the yellow pages and co-op mailings like the plague (for a variety of reasons, the biggest one being capacity), we've visited referral sources, sent a newsletter - the normal stuff. How would or should this look different for a rug cleaning only operation? I'm giving some thought to getting a peddlers license and going door to door for several hours per day to introduce myself and our service to potential clients. For those of you who have done this, or even if you haven't, I'd love to hear your thoughts. How would you ramp it up?