Yes there are other ads. Like the nerd said, that is the only way it can be done for the price. In my area the other ads do not include trinkets, cheap checks or the other crap you may find in other bulk mailings. The pile includes services geared towards the high end client. High end restaurants, remodelers, spas, entertainment, and home improvement.
Now I have run the gamut of the Money Mailers, Clipper mags, and some other things that were cheaper and much less targeted. My returns sucked and people didn't like my prices(too high).
I don't know if this is a fluke or good luck or what, but I have booked a little over $20K from 1 mailing to 80K homes, with 20 calls to make today because I was gone for a week. This was from the May mailing. Not bad for $3200. Do I expect this to continue at this pace? It would be great, but I am realistic. I expect it to drop off. But I am and do expect to get referrals from many of the jobs done. Opportunities I may not have gotten without this mailing.
I have nothing to gain by posting this info, and I am not saying returns like this will happen, but it may be worth a go for some of you.