I decide this year to dramatically increase my advertising budget, as it was only 3% last year, and that was all spent on monthly corresponds to existing clients, no effort to gain new clients, other than referral.
I plan on upping the budget to around 10%, with the anticipation of growth. That should work out to about $1300 a month.
I want to continue to target, well educated professionals, aka, (I hate this term) "high end".
Using,
1-A local public Jazz station Jazz 90.1 (check it out in the web, it's a really good station) and all monies are TAX DEDUCTIBLE! As it is non-profit. (lil more bang for my buck)
2-Also a small release artsy movie house.
3-A local theater production co.
4-A locally published high quality magazine.
My question is... how would you suggest I divide the monies up?
And, no I don't expect immediate response from any of them, just trying to create brand awareness.
I plan on upping the budget to around 10%, with the anticipation of growth. That should work out to about $1300 a month.
I want to continue to target, well educated professionals, aka, (I hate this term) "high end".
Using,
1-A local public Jazz station Jazz 90.1 (check it out in the web, it's a really good station) and all monies are TAX DEDUCTIBLE! As it is non-profit. (lil more bang for my buck)
2-Also a small release artsy movie house.
3-A local theater production co.
4-A locally published high quality magazine.
My question is... how would you suggest I divide the monies up?
And, no I don't expect immediate response from any of them, just trying to create brand awareness.