What are your top 4 marketing streams?
What percentage of your marketing budget goes to each stream?
What percentage of your jobs come from those streams?
Example
Campaign Budget Jobs
Direct Mail 30% 20%
Company Website 10% 40%
Google Adwords 40% 30%
Radio Ad 20% 10%
What percentage of your marketing budget goes to each stream?
What percentage of your jobs come from those streams?
Example
Campaign Budget Jobs
Direct Mail 30% 20%
Company Website 10% 40%
Google Adwords 40% 30%
Radio Ad 20% 10%
