Kids in your marketing

[darcie smith]

If any of you have used kids in your marketing, did you get a better ROI than when you market differently? Posts with Cole in them get a lot of attention and more post reach on Facebook but I’m not sure how that converts to people booking jobs

 

[Cleanworks]

If any of you have used kids in your marketing, did you get a better ROI than when you market differently? Posts with Cole in them get a lot of attention and more post reach on Facebook but I’m not sure how that converts to people booking jobs

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I don't have any kids of my own but most of our residential customers have families and I think would appreciate a family oriented business rather that a huge nameless corporation.

 

[Mikey P]

I'd be using that kid's cuteness in every way possible as much as possible








before he turns into Danny Bonaduce

 

[hogjowl]

Sadly, pets do better

 

[Mark Saiger]

Yep. We did a series for 2 years featuring kids and pets.

One ad was super successful. The phone was ringing like crazy after people saw it...

And we kept with kids and pet themes for some time.

 

[Lee Stockwell]

My brood was well known around this little university town, and fortunately well behaved. Older folks noticed and often asked about them when they called the business number.

For many years had a little red-headed boy logo on the trucks. A conversation piece, but the boys weren't crazy about it.

 

[Cleanworks]

My brood was well known around this little university town, and fortunately well behaved. Older folks noticed and often asked about them when they called the business number.

For many years had a little red-headed boy logo on the trucks. A conversation piece, but the boys weren't crazy about it.

I grew up in a small town. We weren't angels growing but what kept us in line for the most part is that most families knew each other and if you got into trouble, the local newspaper would be quick to print it. That's what drives me nuts these days when they won't release the names of young offenders.

 

[hogjowl]

My son grew up in a small town where everybody knew him, they knew us, and he was expected to behave humself.

He just didn’t GAS.

I thought I’d have to kill him before he grew up.