I have an annual ad budget, but spend most heavily in the late March to early November. Winter in Michigan can be brutal and I have found that spending a lot on adv doesn’t get an adequate ROI. After the beginning of November we are usually so busy we don’t need to spend as much as a % of sales so again it is cut back. My 2006 ad budget was about 40% Radio, 26% network TV, 17% Print (newspapers and direct mail), 12% Yellow & White pages & 5% Internet and Database marketing. This is after a chunk off the top is accounted for Production & Overhead, plus things like brochures, magnets, vehicle painting and lettering, etc. that are part of my overall marketing budget.