ummmmm.....
I'm sorry, I have to say I do not like the concept. Too obtuse, too busy, too confusing. Not enough info about your service, your company, what you can do for me. Are you selling me a vacation? Fishing lures? What???? Not enough pictures of your service for me to relate to it and see it in my business or home.
Maybe if the "fishing side" of your card showed a guy or gal scrubbing the floor on their hands and knees and dreaming of fishing, it might appeal to me more. I could relate to that.
Then the other side could be before and after pics, phone number, explanation, etc. Or even a picture of the person who was scrubbing their floors now happily fishing and thinking of my service cleaning the t&g back at their house for them while they are gone fishing.
Just my humble opinion.
Hope this helps!