Jerry,
We just sent this out in a QuickTIP a couple of weeks ago. (Brian as usual grabbed it for his own.)
"In your initial phone conversation booking the job explain that you always check back with your clients to make sure the job was perfect. Then ask your customer if they would prefer their “Quality Check” call verbally over the phone OR in a follow-up e-mail. (Customers love having options and choices.)
Now if the home owner chooses the online option your Quality Check e-mail should discreetly mention, “I depend on my delighted customer’s word-of-mouth advertising. So if you would like to “super charge” your recommendation you can click on any (or all) of these links …”
Then include active links to Google, Yelp, Angies List, Judy’s Book, Bing, Insider, Citysearch, Kudzu, Yahoo, Merchant Circle or other social networking/ consumer feedback sites popular in your area. (At the close of your QC e-mail be sure to thank your customer “in advance” for their support!) Now you have “made it easy” for a delighted client to give you a great review!"
Here is the link to the complete tip:
http://sfs.jondon.com/8036/resources/qu ... ng-reviews
Steve Toburen
www.SFS.JonDon.com
PS Obviously all of the above assumes you are doing a great job and giving even better customer service.