Looks like Shaw and Mohawk are the Carpet Manu's.....
Call For Action: Deal or No Deal
Posted By: Timothy Donley
You've probably seen the ads in your newspaper or mailbox – carpet deals dor $9.95 a room. But are they really a deal?
Nancy Williams thought she had a deal with a $9.95 carpet cleaning coupon, but the high pressure sales made her feel threatened in her own home.
"I wanted a nice clean carpet, no big deal," she said.
John Frapasella says his carpet tech called his boss five times when he refused the $411 estimate. Frapasella also had a $9.95 coupon.
"It's a game these companies play and the consumer needs to be aware," Frapasella said.
So are you getting a deal or are there hidden costs? To find out, Call For Action reporter Jenn Strathman took an ordinary house and put in a few hidden cameras. Then NBC Action News put four carpet cleaning companies to the test.
All four companies push coupons for less than $10 per room. We got quotes to clean a living room and bedroom.
Osage Cleaning advertises $8.99 per room, but we find out that deal doesn't apply. The ad never mentions the need for any extras.
"If you want the basic, that's what we'll do," said the tech. "I'm not trying to sell you something you don't need, but you need it."
The final tally was $57.98. With the coupon, the two rooms should be just $18.
All Pro Cleaning is next. The tech seems like a pro. He comes in, sets up his equipment, and spends 45 minutes demonstrating his cleaning techniques. Then he talks price.
"Altogether we're looking at $222.95," he said.
After the tech is reminded of the $9.95 coupon, the negotiations begin. The tech calls his boss back at the office and, miraculously, the price drops. "He'll knock off a chunk of the money and put it down to $165 for you."
With just a phone call we save $57.95. We still refuse and the tech decides to do us "a favor" by honoring the company's coupon.
"Would you like me to do a basic steam clean while I'm here," the tech asks.
What is a basic steam clean? According to the
Institute of Inspection Cleaning and Restoration Certification (
IICRC), customers should expect these basics: vacuuming, preconditioning, extraction, grooming and drying of the carpet on every job.
Though the
IICRC sets the standard for carpet cleaning, they are only recommendations.
Bock's Steam Star owner Brian Bock says they are fundamentals. The master textile cleaner says he follows the
IICRC standards.
Bock says those coupon deals are not deals at all. "You can not clean carpet professional for those prices and stay in business."
Looking at our quotes, Bock questions some of the "extra" charges.
"There's $182.40 right there for stuff that should be included anyway," he said.
But charging extra is not the case in all the tests. A-Star Cleaning stops by the test house and the tech agrees to clean the carpet for $9.95 per room. It's the only company to honor its advertised price.
Custom Cleaning also advertises $9.95 per room. Within minutes of arriving the tech gets right to work, but when it is time to talk price, once again the coupon is not an option.
Tech: "Everything came up to $384.70. Just sign there."
Us: "This is what I was prepared with today. [I'm] so shocked at that total. The $9.95 for two rooms."
Tech: "Our first-time customers are usually a little shocked."
And shocked is how a number of their customers feel. Since 2003 there have been 29 complaints filed with the Better Business Bureau on Custom Cleaning and their sales practices.
But when we heard some of those same complaints, we took action.
Strathman: "Hey Charles, Jenn Strathman, NBC Action News. Where'd you get $384?"
Tech: "Uh."
Strathman: "The coupon here says $9.95."
Tech: "That's for basic."
Strathman: "It doesn't say basic, $9.95 for cleaning."
Once again the so-called deal turns out to be no deal at all.
Strathman: "You think it's right to advertise this way and go from $9.95 to $384.20?"
Tech: Uh?
That tech did not have any answers, and neither did Custom Cleaning. The company never returned any calls.
The companies who did call back say the coupon deals are usually for repeat customers and not new ones, but it doesn't say that on the coupon.
Any chance of this practice ending? Yes. In 2008, if you buy Shaw or Mohawk carpet, your warranty is void if you don't get an
IICRC-
certified firm to clean it.