Videos on Rug Cleaning Plants of Interest
- Thread starter T Monahan
- Start date
Mikey P
Administrator
Wowzers..
Best rug cleaning video yet
Tom how about you post more "sales" videos of this nature?
Best rug cleaning video yet
Tom how about you post more "sales" videos of this nature?
Mikey P
Administrator
I like that they did focus on the disgusting urine/mud Squeegee push that so many do.
Why ask for that sort of work?
Why ask for that sort of work?
T Monahan
Supportive Member
T Monahan
Supportive Member
Here is another one that has a different approach:
Mikey P
Administrator
Horrible from a customers perspective.
They would hasn't no idea what is going on.
Do you have one for your shop?
What about Robert?
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T Monahan
Supportive Member
Here is one in Mikey P's backyard:
Bout 1 min from where I live...
T Monahan
Supportive Member
I don't have a finished product to replace my current video that is running on my website. Currently, I'm working on one for my shop that will have cuts from the following video, with voice overlaid description. There will be additional inserted clips to cover some other aspects of what we do. Nonetheless, here is the beginning of the production:
Mikey P
Administrator
Crap.
Mikey P
Administrator
Garbage
Mikey P
Administrator
T Monahan
Supportive Member
Here is a brief tour of Bryan O'Haleck's place:
T Monahan
Supportive Member
That is exactly what will happen. My Videographer, Director and Producer has been in the hospital for 3 weeks. He is home now and told me tonight that he will be back in studio next week as he gets his strength back.
T Monahan
Supportive Member
This BIG Franchise company has a number of in-plant operations around the U.S.A.
T Monahan
Supportive Member
This video proves to teach many things by way of an interview:
Mikey P
Administrator
T Monahan
Supportive Member
Murray processes rugs as shown in his video in about 950 square feet. This is an amazing feat. I believe he continues to set the record for most retail dollars produced per square foot in North America.
T Monahan
Supportive Member
This is an older video on my website. It will likely make some mad. However, it does explain what we do.
This following video was produced in 2012 and still is on our website:
This following video was produced in 2012 and still is on our website:
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Mikey P
Administrator
T Monahan
Supportive Member
Mikey P
Administrator
Mikey P
Administrator
a solid A
The Great Oz
Member
Most shops have no video, or atrocious video, so each of these examples is within 10 points out of 100 of being the best in the business. I could be helpful (or troll) and pick at things, like Stanley showing rugs with no pad, but I realize that different things will work for different customers and in different locales.
Cleaning biz marketing is dominated by step by step "how we do it" videos. This type of marketing appeals to customers that make buying decisions based on logic. Problem is, only 10% of people (engineers and accountants) make decisions this way. 90% buy emotionally and use logic later to justify buying what they wanted.
We're trying to hit like/trust/professional while also evoking an emotional response with a little style. We'll hit the engineers with text, they're the only ones that read anything anyway.
This was on purpose. I even fought the subtitles.
Cleaning biz marketing is dominated by step by step "how we do it" videos. This type of marketing appeals to customers that make buying decisions based on logic. Problem is, only 10% of people (engineers and accountants) make decisions this way. 90% buy emotionally and use logic later to justify buying what they wanted.
We're trying to hit like/trust/professional while also evoking an emotional response with a little style. We'll hit the engineers with text, they're the only ones that read anything anyway.
T Monahan
Supportive Member
I thought Bryan made a thoughtful response.
T Monahan
Supportive Member
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Mikey P
Administrator
I think you need less brass and artsy images and more kittens and 4 pound bed bugs to dig at the consumer's emotions.
Do three well groomed white dudes really groom each rug in sync?
