Real Cool Beer Company and it's Branding

[Mark Saiger]

Was doing some web surfing and found on another forum this pic of this old school van. Looked for the company and found some great Branding from this Canadian company.

Love the entire concept this company has developed. Love the retro cars and delivery vehicles, colors complete through their branding and the fun overall company concept.

http://www.steamwhistle.ca/index.php

Really think Jim Martin would like the eletro truck build as well. I watched it all. Some great builders and minds on this build! Would love to hang with some of them in their backyard garages!

http://www.steamwhistle.ca/retroelectro/

Link to their vintage fleet: http://www.steamwhistle.ca/ourbeer/vehicles.php


The old van reminds me of when my Dad and I would be out cleaning carpets with our old Snub nose Chevy's. I have been looking for one of these with the idea of maybe building one and using it for a company "Run around" vehicle. This old snub nose Ford has 2 beer taps out the side. How can you not love that!



Just plain fun in my opinion and something we try to incorporate in our branding as well.

Hope you all enjoy the links....

Mark Saiger
www.saigers.com

 

[Chris A]

Ive often thought of doing something similar, would be really cool!

 

[Russ T.]

I originally thought of stealing the image for The Mystery Machine from Scooby Doo. We are The Clean Machine. I thought stealing that look with the same font and graphics would be so cool and instantly recognizable. Ultimately my guy came up with a fresh, cool logo and I was a little concerned that I'd be breaking trademark laws or something so it was a no go. That beer van does look really cool...


The Clean Machine

 

[Lee Stockwell]

Looks like my first cleaning van, 64 Ford. Wish I still got that gas milage, 25+mpg.

 

[Jim Martin]

Really think Jim Martin would like the eletro truck build as well. I watched it all. Some great builders and minds on this build! Would love to hang with some of them in their backyard garages!

http://www.steamwhistle.ca/retroelectro/

That was sweet.....

 

[Mark Saiger]

That was sweet.....

I figured you would like that Jim with your electrical and mechanical knowledge. Just plain cool and some awesome builders involved.

Mark Saiger

 

[Jim Martin]

you would really have to understand a lot of what they did to really appreciate where they went with this....

brush less motor....take the weight factor the weight of that model truck and everything that they put into it and still manage to get the torque and speed from it..
that by itself..is totally amazing...very impressive....

 

[shadygrady]

Hey Mark, I have a SteamWhistle decal on the front of my waste tank. Along with a Ski-Doo XP and DAYCO belts stickers. The SteamWhistle rep came thru our area, and I scored some decals. A very good micro-brew.

 

[Mark Saiger]

Hey Mark, I have a SteamWhistle decal on the front of my waste tank. Along with a Ski-Doo XP and DAYCO belts stickers. The SteamWhistle rep came thru our area, and I scored some decals. A very good micro-brew.

Way cool. Was wondering if it was a good beer too.

They seem to really have things going on!

 

[Loren Egland]

Here is a picture of my 1966 Chevy van when I first started in business: http://www.northlandakitas.com/delta/rochester1.htm#thumb

 

[Mark Saiger]

Here is a picture of my 1966 Chevy van when I first started in business: http://www.northlandakitas.com/delta/rochester1.htm#thumb

That's the same as ours Loren, except ours was red back then. They were terrible riders, but it was just great memories of being with my dad as a kid. Priceless!

P.S. Not sure if you got my PM also to you from the other day also Loren....let me know if it did not show up. Just had a quick question for you.

Mark Saiger