No Carpet Cleaners in this home services magazine

Mikey P

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Jim Pemberton

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BIG WOOD

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The world has changed beyond what cleaners could have imagined a decade or so ago.

We don't fear the future because it happens a day at at time. But if we don't adapt, we can become the boiled frog.

That's not really a "thing", by the way. A frog WILL jump out of hot water. Humans? Not so much...
I'm assuming you're using this as a parable saying that it's a waste of money to spend big advertising $$$$ on an ad like this sitting on the counters of real estate offices, insurance offices, and grocery stores
 
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Jim Pemberton

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I'm assuming you're using this as a parable saying that it's a waste of money to spend big advertising $$$$ on an ad like this sitting on the counters of real estate offices, insurance offices, and grocery stores

No, and I apologize if my cryptic answers aren't always helpful.

I was speaking to the broader issue of how carpet cleaning services have dwindled in the face of hard surface choices. We have a number of Gen X carpet cleaners who still think we are in the marketplace as it was from 1990 to 2000.

Those are the "boiling frogs"
 

Mikey P

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I'm assuming you're using this as a parable saying that it's a waste of money to spend big advertising $$$$ on an ad like this sitting on the counters of real estate offices, insurance offices, and grocery stores

Here in Retirement Valley, we get subjected to at least three mailed out magazines that are literally nothing but ads for home services, not even a phony AI article highlighting the sucker who paid for the cover... Lol
 
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Jim Pemberton

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Were I still in the cleaning business, I'd sooner put a on a sandwich board with the words: "I Clean Your Floors" and scream the same on a street corner while ringing a clapper bell.

+
 
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At least twice a year, I get calls from advertisers trying to sell me ad space for magazines given to golfers at these golf courses and also ads put on shopping carts in grocery stores that are quickly covered with purses and groceries.

So many other productive places to spend money on your business logo
 

Mikey P

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At least twice a year, I get calls from advertisers trying to sell me ad space for magazines given to golfers at these golf courses and also ads put on shopping carts in grocery stores that are quickly covered with purses and groceries.

So many other productive places to spend money on your business logo

You mean to tell me that a group of golfers out on the course aren't discussing who they should call to get their carpeting clean at that very moment?

Hard to believe..
 
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Were I still in the cleaning business, I'd sooner put a on a sandwich board with the words: "I Clean Your Floors" and scream the same on a street corner while ringing a clapper bell.

+
I'm willing to bet you'd sell more jobs than expected.

I feel we need to get back into the shaking hands type of marketing. so many people are just depending fully on paying for ads and "SEO" (whatever that means), when they should be getting out there, physically showing their face and meeting potential clients.

Laziness
 

SamIam

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At least twice a year, I get calls from advertisers trying to sell me ad space for magazines given to golfers at these golf courses and also ads put on shopping carts in grocery stores that are quickly covered with purses and groceries.

So many other productive places to spend money on your business logo
Back of receipts are the best............


Said no one ever!
 
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SamIam

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I'm willing to bet you'd sell more jobs than expected.

I feel we need to get back into the shaking hands type of marketing. so many people are just depending fully on paying for ads and "SEO" (whatever that means), when they should be getting out there, physically showing their face and meeting potential clients.

Laziness
Like be that Creeper at the school pretending to pick kids and be in full uniform.

Hay creeper what do you do?

Cholo fit fool
 

Jim Pemberton

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I feel we need to get back into the shaking hands type of marketing. so many people are just depending fully on paying for ads and "SEO" (whatever that means), when they should be getting out there, physically showing their face and meeting potential clients.

A smarter guy than me told me that this was the secret to sales success:


*) (* x 10

"Two people, belly to belly, 10 times a day"
 

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Like be that Creeper at the school pretending to pick kids and be in full uniform.

Hay creeper what do you do?

Cholo fit fool
huh?

If that's what you first noticed reading my comment, then you and Damon too, need to get out of California
 

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Honestly, Marty you have been in business so long, you should no longer need to advertise. Your phone should be ringing all the time.
 

Nomad74

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Do you send 6 months reminder cards?
NO, I stopped all advertising. I am busier than I want to be. Not complaining but I've reached an awesome point in my business. Yes, I could grow bigger if I want, but I'm happy with my current work flow. Life is good.
 

Mikey P

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NO, I stopped all advertising. I am busier than I want to be. Not complaining but I've reached an awesome point in my business. Yes, I could grow bigger if I want, but I'm happy with my current work flow. Life is good.

And to think, you would have never caught your Spirit Animal if not for me


When do my tires arrive?
 
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Jim Pemberton

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Press the flesh..

Introverts like myself takes a toll on my mental health.. Some people as draining, more so than others..

I well understand.

My business requires constant interactions with customers, students, suppliers, employees, business service providers...it is endless.

By the weekend, I just need to disappear.
 

sassyotto

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when we first started we found out that the largest real estate firm had monthly meetings where they would bring in a service provider of some sort. So we did a demo at one of the meetings and found that real estate agents are gold mines.

We also cleaned the carpet in the home where the customers owned a small mom and pop carpet store. We got tons of referrals from them

When we did restoration, we found out that insurance agents needed so many learning credits to keep their license. So we did a seminar on restoration claims.

I do have to admit that we did do Yellow Pages for about the first ten years.

So when I see a carpet cleaner ask where they should spend their advertising dollars,
:hopeless:
 

Mikey P

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when we first started we found out that the largest real estate firm had monthly meetings where they would bring in a service provider of some sort. So we did a demo at one of the meetings and found that real estate agents are gold mines.

We also cleaned the carpet in the home where the customers owned a small mom and pop carpet store. We got tons of referrals from them

When we did restoration, we found out that insurance agents needed so many learning credits to keep their license. So we did a seminar on restoration claims.

I do have to admit that we did do Yellow Pages for about the first ten years.

So when I see a carpet cleaner ask where they should spend their advertising dollars,
:hopeless:
We did all thhose with great success too, and they all dried up when review sites became popular
 

Brian H

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I went through our the Valpak coupons the other day for the first time in long time! There was a time where you would find 4-5 carpet cleaners in every mailing! This time though, there wasn't a single one. It kind of surprised me.

There were at least 3 for duct cleaning, each competing with the others to see who would be the cheapest.
 

Mikey P

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I went through our the Valpak coupons the other day for the first time in long time! There was a time where you would find 4-5 carpet cleaners in every mailing! This time though, there wasn't a single one. It kind of surprised me.

There were at least 3 for duct cleaning, each competing with the others to see who would be the cheapest.

Our Pak has two, Stanley and Evergreen, a 30 truck outfit in Reno
 

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