10 most overused & ineffecive phrases - websites, YP & signs

Bob Foster

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Useless and over used expressions in our industry. Ya swear they were taught by the same 5 gurus...

Like words like sale, guaranteed, save and free..

And what for each phrase would you replace it with.
 

Brian R

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Experience a New Level of Clean


We use natural, earth friendly products


safe for your family, pets, and the environment


City's Premier carpet cleaning company


Our goal is your absolute delight


:mrgreen:
 

Bob Foster

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Re: 10 most overused & ineffecive phrases - websites, YP & s

lol

Experience a New Level of Clean

That was mine on an old truck!

bravolayout.jpg
 

Brian R

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Any of the others look "familiar"? lol
 

Royal Man

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Dave Yoakum
Re: 10 most overused & ineffecive phrases - websites, YP & s

The very most in-effective phrase is a carpet cleaner saying they are the best.

This is a totally worthless statement.
 

Ron Werner

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Most Thorough Cleaning...

challenge is coming up with a different way of saying the same thing

even the word "professional" is overused
or the word "clean"
 

dday

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Bob Foster said:
Useless and over used expressions in our industry. Ya swear they were taught by the same 5 gurus...

Like words like sale, guaranteed, save and free..

And what for each phrase would you replace it with.

My most effective ad words are: Sale! Guaranteed! Save! and Free!

I also have made liberal and effective use of the phrase, "The Most Thorough ..."

Carpet cleaners get bored with marketing that works. If it ain't broke, don't fix it.
 
F

FB7777

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Dave Yoakum said:
The very most in-effective phrase is a carpet cleaner saying they are the best.

This is a totally worthless statement.
free_candy_van_stevestuff.jpg
 

Bob Foster

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Re: 10 most overused & ineffecive phrases - websites, YP & s

I just about pissed myself phred....
 

Royal Man

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Re: 10 most overused & ineffecive phrases - websites, YP & s

pfred said:
Dave Yoakum said:
The very most in-effective phrase is a carpet cleaner saying they are the best.

This is a totally worthless statement.

Actually I was trying to help the guys on this board that say.
"Best cleaner in XZY county"

It's far better to have your clients point out your great service.
 
F

FB7777

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Re: 10 most overused & ineffecive phrases - websites, YP & s

do you even have lettering on your van Brokum?

Surely a marketing guru such as yourself can see the massive ROI on even a modest $1000 Professionally lettered cleaning vehicle


its all talk talk with you

Lets see the truck that affords you all your vast riches from all the referral and internet customers you keep accumulating each month

after all, figuratively and literally thats where the rubber meets the road
 

Bob Foster

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Re: 10 most overused & ineffecive phrases - websites, YP & s

If there was anyone who ever needed a big truck with a big sign it would by YankCum....
 

Hoody

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Re: 10 most overused & ineffecive phrases - websites, YP & s

"Most thorough cleaning ever or its free"
 

Bob Foster

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Re: 10 most overused & ineffecive phrases - websites, YP & s

No kiddin there Hoody.
 

joe harper

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Bob Foster said:
Useless and over used expressions in our industry. Ya swear they were taught by the same 5 gurus...

Like words like sale, guaranteed, save and free..

And what for each phrase would you replace it with.


Well ....let me think... :?: :?: :?: :?:

EXPERT

CARPET CARE


I can't ImaGinE...someONE naming their company...with either of the 3... :lol: :lol: :lol:
 

hogjowl

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Re: 10 most overused & ineffecive phrases - websites, YP & s

Oscillating Pad Extraction ... it's new and already over-used, and completely rediculous.
 

Bob Foster

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Re: 10 most overused & ineffecive phrases - websites, YP & s

View Our Free Report on how to choose a carpet cleaner
 

Brian R

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Re: 10 most overused & ineffecive phrases - websites, YP & s

I've been using "Happy Home Owners"

Just to play on emotions a bit.

Give them the end to the end result.
 

XTREME1

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Re: 10 most overused & ineffecive phrases - websites, YP & s

I disagree with using the word Best yoakum. I built my business on the Statement of I am the best. I recognized throughout my community as the absolute best because I use the phrase so often, everyone I talk to, every meeting I have. You have to believe your the best, live your life knowing your the best and it will translate with customers...When people call I let them know I am "without a doubt the absolute best carpet cleaner in the area. No one will get your carpets cleaner than us" That confidence shows through.

carrying a puppy in the van and giving away candy at the playgrounds will not get you a lot of carpet cleaning
 

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