It's Manny.
He's a marketing guy that sells products to carpet cleaners, info-marketers,hair salons and those looking for real estate deals.
Hasn't ever ran a carpet cleaning company or cleaned a carpet. But, marketing is marketing and most cleaners know a lot more about cleaning than marketring.
They can either buy a program and use it or read a lot of marketing books.
The most important thing is to take action!
Here is his about me page:
http://mannytalavera.com/?page_id=2