Sorry but I don't much care for it.
Target market seems to be fishermen.
Are they really in charge of that or should you be talking to their wives? Or ex-wives if they are fishing that much. I think I read somewhere on this board that women order the carpet cleaning 80% of the time. Maybe an ad geared towards them would be more appropriate.
Something like..." while your hubby is away trying to catch some fish, hook up with us and your carpets will be dry by time he gets home".
Just a thought...