windmarkbob
Member
- Joined
- Dec 14, 2006
- Messages
- 99
Well, I just did a little math over here and was wondering how it compared to everyone else.
I compared my 2 primary advertising methods of customer acquisition and discovered the following for this ytd.
ROI
Internet based = 8 to 1
Directory based = 3 to 1
Avg sale per customer
Internet based = 194.47
Directory based = 210.12
Avg cost to acquire 1 new customer
via Internet mktg = 25.18
via directory mktg = 68.33
Avg gross profit per job, after advertising and direct labor...
Internet based = 115.81
Directory based = 84.01
I REALLY REALLY REALLY gotta put together a "referral" marketing program that pulls like I keep hearing they do and pump a few thousand dollars a month into it.
Thanks,
Mr. Coffee
I compared my 2 primary advertising methods of customer acquisition and discovered the following for this ytd.
ROI
Internet based = 8 to 1
Directory based = 3 to 1
Avg sale per customer
Internet based = 194.47
Directory based = 210.12
Avg cost to acquire 1 new customer
via Internet mktg = 25.18
via directory mktg = 68.33
Avg gross profit per job, after advertising and direct labor...
Internet based = 115.81
Directory based = 84.01
I REALLY REALLY REALLY gotta put together a "referral" marketing program that pulls like I keep hearing they do and pump a few thousand dollars a month into it.
Thanks,
Mr. Coffee