Hey Mike,
With everyone bitching about how every webinar and event out there has become a big long pitch instead of actually teaching something, we decided to do 3 webinars on making money with your website, your direct mail, and the call yesterday on sales.
Mark has worked with companies that are more the size of Ken's and Bryan's, setting up sales and management systems, but he did write a book that a number of cleaners have bought over the years. It breaks down the systems into ways that companies can apply it to there own smaller operations, instead of paying a consultant to come in for weeks working with your team and implementing in your company.
What been really interesting in our industry is how much we all focus heavily on being technically trained, and how little focus is made on being business trained - and this is usually the wall cleaners hit. How many of us know cleaners who are really, really good... but are broke? There are a lot of them.
That's the focus we took on in NYC when we presented at the last Rug Tour, literally breaking down the components of building business success in the rug field, because in rugs especially you have a lot of "specialists" who are struggling with cash flow. It seems to be the big problem that no one wants to admit.
So, I hope you got a chance to get on the call. If you did, I'm sure you were surprised that we did not sell anything. =) Joe used to always complain to me that my biggest weakness was that I loved to teach instead of sell... but... since this is my show I get to do what I enjoy, and it's really nice to dig into a topic and talk about it honestly and not wonder about starting the big pitch and corralling the money.
Hope you guys have a great Mikefest. Sorry I've not been around but "life" has got me busy lately, and I'm getting ready to start my next 6 month advanced rug program with Jim, so it's only getting busier. =)
Have a super Merry Christmas!
Lisa
